AVP, Digital Marketing Strategy – Innovation

Assurant

AVP of Digital Marketing Strategy managing growth-focused campaigns for Global Connected Living at Assurant. Collaborating with cross-functional teams to enhance consumer engagement across digital touchpoints.

Posted 5/24/2026full-timeRemote • 🇺🇸 United StatesLead💰 $122,400 - $204,400 per yearWebsite

About the role

Key responsibilities & impact

Develop digital and content strategies for priority verticals, client types and customer journeys, ensuring alignment to LOB strategy, client and consumer objectives.
Define digital channel and content strategies across consumer touchpoints, including web, mobile, social, email, paid media and partner/client-owned channels.
Partner with Growth Marketing, IT and Marketing COEs to prioritize and sequence work, ensuring efficient and effective allocation of resources and budget.
Oversee development of digital and content strategy briefs, frameworks, playbooks and tools that guide planning and execution across teams.
Define the content strategy, components and channel guidance needed to support priority consumer journeys across LOB-owned platforms, client-owned touchpoints and broader digital channels.
Lead digital and content strategy for key LOB-managed consumer platforms, partnering with Growth Marketing, IT, UX/UI and other teams to prioritize enhancements, guide execution and improve performance.
Partner with Growth Marketing and IT in support of product launches, growth initiatives, platform or site enhancements.
Establish and track key performance indicators (KPIs) to evaluate success of digital marketing initiatives and optimize performance.
Partner with internal research teams and external partners to conduct research to uncover insights and better understand customer needs for key consumer audiences.
Develop and maintain buyer personas and journeys for Consumer audiences to inform digital and content strategies and plans.
Lead marketing message testing to understand message resonance, clarity, comprehension and effectiveness with target audiences.
Lead marketing research to inform consumer digital and content strategies, including journey design, content development, campaign strategy, personalization and experience optimization.
Lead digital sales enablement pilots as the LOB subject matter expert, partnering with Enterprise Marketing, IT, CX, Innovation, Growth Marketing and other teams to test and scale AI-enabled personalization, digital assisted selling and other capabilities that improve consumer engagement, conversion and growth.
Conduct small-scale pilots to test new marketing ideas, campaigns or channels.
Monitor and evaluate pilot projects for scaling across clients and/or verticals.
Partner with Growth Marketing, Data Analytics, IT, CX, Product and Operations teams to develop reporting and dashboards to inform digital marketing decisions, strategies and recommendations.
Analyze and report on marketing performance, providing best practices, insights and recommendations for optimization.
Develop content strategies and messaging frameworks that guide how Connected Living engages consumers across priority journeys, channels and touchpoints.
Define what content, tools, templates and experience components are needed to support consumer acquisition, onboarding, engagement, claims, servicing, retention and cross-sell/upsell.
Partner with Growth Marketing, IT, UX/UI and Marketing COEs to translate content strategies into digital requirements, experience recommendations and channel-specific guidance.
Establish content governance standards, including content ownership, reuse, localization, approval workflows, measurement and ongoing optimization.
Develop templates, playbooks and guidance that can be adapted across key accounts, verticals, products and regions.
Manage and maintain consumer messaging frameworks, content architecture and channel guidance to ensure consistency, relevance and effectiveness across touchpoints.
Partner with Enterprise Marketing and technology teams to ensure content is structured, governed and supported by the right marketing technology.

Requirements

What you’ll need

Bachelor's degree in Marketing, Advertising, Business Administration or other related field
15+ years relevant experience in marketing with strong focus in digital marketing, consumer marketing, e-commerce, marketing research and analytics.
10+ years with direct management experience leading a team of marketers.
Direct experience with developing, executing and measuring successful digital marketing & content strategies.
Direct experience with managing digital and traditional marketing efforts and channels from concept through to production.
Experience with all types of traditional and digital media channels including paid advertising, owned channels, social, email, web, mobile, partner/client-owned channels and emerging digital platforms.
Excellent people skills; ability to build relationships, navigate cross-functional teams and internal/external resources.
Comfortable working in matrixed environments.
Desire to work in a fast-paced environment with complex and changing market dynamics.

Benefits

Comp & perks

Health insurance
401(k) matching
Paid time off
Flexible work arrangements
Professional development opportunities
Wellness programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingcontent strategymarketing researchanalyticse-commerceperformance optimizationbuyer personasKPI trackingdigital sales enablementcampaign strategy

Soft Skills

relationship buildingcross-functional collaborationleadershipadaptabilitycommunicationteam managementproblem-solvingstrategic thinkingcreativitynavigating matrixed environments

Certifications

Bachelor's degree in MarketingBachelor's degree in AdvertisingBachelor's degree in Business Administration