Senior Growth Marketing Manager – Retail/OEM

Assurant

Sr. Growth Marketing Manager for Retail-OEM clients driving acquisition and engagement through marketing strategies.

Posted 5/7/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $74,600 - $124,700 per yearWebsite

About the role

Key responsibilities & impact

Responsible for messaging, positioning, and materials to support both consumer and B2B audiences for your clients
Use data and insights to provide strategic recommendations to optimize and improve program performance and help retain and grow our client partnerships
Lead with a consumer-first mindset, building marketing strategies that drive acquisition, engagement, and long-term loyalty across the full customer life cycle
Translate business goals into clear, compelling positioning, messaging, and storytelling that resonates with real people
Act as a strategic partner and subject matter expert for accounts - turning business objectives into effective marketing strategies, creative direction, and campaign briefs that drive results
Confidently bring go-to-market strategies to life, using proven tools and frameworks while adapting approaches to meet unique audience needs
Develop and execute data-driven, omnichannel marketing strategies that connect digital, retail, and partner experiences into a seamless customer journey
Use insights, testing, and performance data to continuously optimize campaigns, improving conversion, engagement, and lifetime value
Ensure every touchpoint meets a high bar for quality, compliance, and brand integrity, with clarity and consistency

Requirements

What you’ll need

Bachelor’s degree in marketing, Product Management, Business Administration or another related field
A minimum of 8 years’ relevant experience in marketing with strong focus in digital marketing, ecommerce, consumer marketing, B2B marketing, marketing research, and analytics
A minimum of 5 years of consumer marketing experience, including product positioning, promotions, and multi-channel campaigns, with a proven track record of partnering with clients and cross-functional teams to drive results and maximize return through effective marketing strategy and execution
Direct experience with developing, executing and measuring successful B2C and B2B marketing strategies, plans and campaign in the Retail-OEM industry
10+ years’ relevant experience in marketing with strong focus in digital marketing, ecommerce, consumer marketing, B2B marketing, marketing research and analytics (helpful)
4+ years’ product marketing experience including brand, product positioning, promotions, campaigns, communications, market research, sales and distribution support (helpful)
Proven experience in customer, client and market research
Excellent communication skills (both written and verbal)
Self-starter with a strong sense of urgency and accountability

Benefits

Comp & perks

Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingecommerceconsumer marketingB2B marketingmarketing researchanalyticsproduct positioningmulti-channel campaignsgo-to-market strategiesdata-driven marketing

Soft Skills

communication skillsstrategic thinkingclient partnershipcreativityself-starterurgencyaccountabilitystorytellingcollaborationproblem-solving

Certifications

Bachelor’s degree in marketingBachelor’s degree in Business AdministrationBachelor’s degree in Product Management