Assurant

Consumer Marketing Manager

Assurant

full-time

Posted on:

Location Type: Hybrid

Location: United States

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Salary

💰 $88,000 - $147,000 per year

Job Level

SeniorLead

About the role

  • Lead strategy, development, and optimization of email, SMS, and automated lifecycle programs.
  • Build and scale segmentation, personalization, and journey mapping across onboarding, engagement, and renewal.
  • Partner cross-functionally to develop promotions calendars, KPIs, dashboards, and scorecards to track lifecycle performance.
  • Use A/B testing across creative, segmentation, offers, and personalization to improve channel effectiveness.
  • Drive retention and renewal strategies in partnership with Sales, Product, Operations, and senior leadership.
  • Leverage AI and advanced martech to enhance growth and operational efficiency.
  • Use data and insights to inform strategies, optimize performance, and create recommendations for both B2C and B2B programs.
  • Track campaign KPIs, report on performance trends, and drive continuous improvement.
  • Lead research projects such as message testing, naming, offer placement, and consumer comprehension studies.
  • Serve as SME for retail and home services marketing research, analyzing competitive and customer insights.
  • Monitor client program performance to identify opportunities for optimization and create proactive strategies.
  • Partner with Marketing Strategy & Planning team to coordinate paid, earned and owned opportunities for your accounts and in coordination of key client launches and milestones.
  • Adapt and create content, campaigns and communications targeted to your clients and prospects.
  • Collaborate with Marketing Strategy, sales and business development teams to develop proactive win strategies and associated messaging for target clients and opportunities.
  • Lead development of storytelling framework for assigned accounts, ensuring relevance, consistency, clarity and accuracy.
  • Proactively create and maintain sales enablement materials, content and communications your clients and prospects.
  • Lead cross-functional initiatives with partners across Technology, Sales, Product, Operations, Data, and Creative.
  • Ensure alignment and flawless execution across email/SMS workflows, creative development, compliance reviews, and client deliverables.
  • Drive collaboration to ensure CRM and growth marketing programs support broader business objectives.
  • Serve as primary CRM owner, overseeing campaign development, testing, QA, deployment, and list hygiene.

Requirements

  • Bachelor's degree in Marketing, Product Management, Business Administration or other related field
  • 8+ years relevant experience in marketing with strong focus in digital marketing, ecommerce, consumer marketing, B2B marketing, marketing research and analytics.
  • 5+ years’ consumer marketing experience including product positioning, promotions, campaigns, and sales across multiple channels
  • 5+ years’ experience working with clients/partners, exhibiting the ability to generate maximum return through effective marketing strategies and direction
  • Direct experience with developing, executing and measuring successful B2C and B2B marketing strategies, plans and campaigns.
  • Experience working directly with clients or partners, with strong communication and relationship-building skills.
  • Excellent people skills; ability to build relationships, navigate cross-functional teams and internal/external resources.
  • Comfortable working in matrixed environments.
  • Desire to work in a fast-paced environment with complex and changing market dynamics.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketingSMS marketinglifecycle marketingA/B testingsegmentationpersonalizationdata analysiscampaign managementmarketing researchconsumer insights
Soft Skills
communicationrelationship-buildingcollaborationleadershipstrategic thinkingadaptabilityproblem-solvingteamworkcreativityclient management
Certifications
Bachelor's degree in MarketingBachelor's degree in Product ManagementBachelor's degree in Business Administration