Director of Customer Marketing – Community

Assort Health

Director of Customer Marketing & Community at Assort Health building customer advocacy and engagement programs. Transforming customer success into company growth by building trusted relationships and compelling stories.

Posted 7/29/2026full-timeSan Francisco • California • 🇺🇸 United StatesLead💰 $180,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and scaling customer advocacy programs, developing compelling customer narratives, and fostering executive relationships. Proficient in leveraging cross-functional collaboration to enhance customer engagement and drive measurable business impact.

Highest-signal resume keywords

Customer Advocacy StrategyCustomer Success ProgramsExecutive EngagementCross-Functional CollaborationCompelling Customer Narratives

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer MarketingCommunity EngagementProgram DevelopmentMeasurement MethodologyContent DevelopmentROI StorytellingStrategic Brief WritingCustomer InterviewsData AnalysisProcess Definition

Soft Skills

Excellent CommunicationCustomer EmpathyInfluencing Without AuthorityJudgmentPartnership Building

Tools & Technologies

AI WorkflowsCustomer Relationship Management (CRM)Marketing Automation ToolsContent Management SystemsData Analytics Platforms

Industry Keywords

B2B MarketingHealthcareHealthtechEnterprise SoftwareCustomer Advisory Boards

About the role

Key responsibilities & impact

Customer advocacy strategy. Build the operating system behind customer advocacy. Identify champions, cultivate executive relationships, coordinate advocacy requests across Sales and Marketing, and develop scalable programs that make it easy for customers to share their success stories.
Customer programs & community. Initiate and scale Assort's peer communities, Customer Advisory Board, and other engagement programs. Partner with cross-functional teams to recruit participants, design exceptional experiences, strengthen customer relationships, and facilitate meaningful conversations that support both customer advocacy and Product Marketing's understanding of customer needs.
Customer speaker bureau & high-profile engagements. Build a pipeline of customers ready to speak at flagship events (Ascend, ViVE, HIMSS, specialty conferences), on webinars, and with press. Identify who's ready, prep them, and place them where they'll have the most impact.
Customer evidence & storytelling. Programmatize how Assort captures and tells ROI stories that come out of these relationships. Own the measurement methodology, production cadence, and cross-functional workflow behind a steady stream of case studies, testimonials, and content (audio, video, written) across our audiences, used by sales, marketing, PR, and product.
Customer evidence & storytelling. Build the engine behind how Assort captures, develops, and activates customer success stories. Own the strategy, prioritization, and cross-functional operating cadence that turns customer outcomes into case studies, testimonials, ROI stories, videos, and other customer proof. Partner closely with Brand & Communications to produce exceptional assets and with Product Marketing to integrate customer proof into product launches. Deliver a steady stream of customer evidence that strengthens our brand, accelerates pipeline, and supports Sales, Marketing, PR, and Executive Leadership.
Reference program. Build and scale Assort's customer advocacy and reference program across Sales, analysts (KLAS, Gartner), media, etc. Design the operating system, matching logic, and request workflows that make customer references scalable, thoughtful, and exceptional for both our customers and internal teams.
Marketing activation. Ensure customer proof is embedded across every go-to-market motion, from our website, sales materials, and ABM campaigns to product launches, events, PR, and executive communications. Partner closely with Growth Marketing, Events & Field Marketing, Product Marketing, Brand & Communications, and Design so customer advocacy is built into every experience, not bolted on.
AI-native operations. Treat AI as core infrastructure for this role. Design workflows that use AI to streamline research, customer interviews, content development, program management, and advocacy operations, enabling exceptional quality, faster execution, and greater scale.
Cross-functional communication. Write clear briefs that help creative partners produce exceptional work, communicate the impact of customer programs through reporting and executive updates, and develop internal communications that help every Assortie better understand, celebrate, and advocate for our customers.

Requirements

What you’ll need

7–10 years in customer marketing, customer advocacy, customer success, community, field marketing, product marketing, or a related B2B discipline. Healthcare, healthtech, or another complex enterprise software environment preferred.
Experience building customer advocacy, customer marketing, executive engagement, community, or customer success programs that deepen customer relationships and create measurable business impact. You know how to build genuine partnerships with customers, not just collect quotes from them.
Experience building trusted relationships with both senior healthcare executives and day-to-day operators through advisory boards, executive programs, customer interviews, on-site visits, and other strategic engagements.
Experience building programs from zero to repeatable operating systems. Comfortable creating strategy, defining processes, and scaling initiatives like customer advisory boards, executive communities, advocacy programs, speaker bureaus, or reference programs.
Excellent written and verbal communication skills, with the ability to develop compelling customer narratives, write strategic briefs, interview executives, and collaborate with creative partners to produce exceptional customer stories.
Ability to recognize meaningful customer trends and collaborate with Product Marketing to ensure customer feedback and advocacy programs inform broader go-to-market and product strategy.
Excellent judgment and customer empathy. You understand that customer trust is a long-term asset to be cultivated, not a short-term lever to be pulled.
Ability to influence without authority. You're comfortable leading cross-functional initiatives across Sales, Product Marketing, Customer Success, Brand & Communications, Growth Marketing, Events & Field Marketing, and Executive Leadership, bringing diverse stakeholders together around shared customer goals.

Benefits

Comp & perks

💸 Competitive Compensation – Including salary *and* employee stock options so you share in our success.
📚 Lifelong Learning – Annual budget for professional development, plus training opportunities to help you grow.
💻 Office Setup Stipend – We’ll outfit your in-office workspace so comfy as it's productive.
🩺 Top-Tier Health Coverage – Medical, dental, and vision insurance, because your health comes first.
🏖 Flexible PTO – We trust you to take the time you need to recharge and come back ready to crush it.
🥗 Meals & Snacks – Lunch, dinner, and snack breaks that fuel great ideas.
💪 Fitness Stipend – Your wellness matters. We reimburse monthly membership costs to support your health.
🚆 Commuter Benefits – We cover eligible transportation costs to make your trip to work easier.
👵 401(k) – Build your retirement savings.