Director of Brand and Content
Assort Health
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • United States
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Salary
💰 $180,000 - $250,000 per year
Job Level
About the role
- Own Assort’s brand strategy and narrative
- Define and translate Assort’s brand positioning, voice, and storytelling framework across all channels and audiences.
- Ensure consistency and differentiation across website, campaigns, content, events, PR, and executive communications.
- Build and scale a high-impact content engine
- Own the end-to-end content strategy across the buyer journey, including thought leadership, blogs, whitepapers, reports, case studies, videos, and executive-level narratives.
- Create content that directly supports demand generation, sales enablement, events, and product launches—balancing brand-building with pipeline impact.
- Establish a repeatable, scalable content production process with clear prioritization and ROI.
- Position Assort as a category leader
- Develop a thought leadership and POV strategy that elevates Assort’s executives and differentiates us in healthcare, health IT, and AI conversations.
- Partner with Events & Field Marketing to bring brand and content to life through conferences, executive forums, and Assort-hosted experiences.
- Drive measurable GTM impact
- Partner with Demand Generation to create content that drives engagement, conversion, and pipeline across paid, organic, and ABM programs.
- Partner with Product Marketing to support launches, customer proof, and sales narratives with strong storytelling and creative assets.
- Define and track success metrics for brand and content, including engagement, influence on pipeline, and sales adoption.
- Build for scale
- Hire, manage, and develop a high-performing team of content and brand marketers over time.
Requirements
- 7–10+ years of experience in brand marketing, content marketing, or editorial leadership at a high-growth B2B SaaS company.
- Proven experience building a brand and content function from the ground up (0 → 1) and scaling it over time.
- Exceptional storytelling skills with the ability to translate complex products and ideas into clear, compelling narratives.
- Strong strategic instincts paired with hands-on execution—you can set the vision and ship high-quality work.
- Experience partnering closely with Demand Gen, Product Marketing, Sales, and executive stakeholders.
- Strong editorial judgment and a high bar for quality across written, visual, and experiential content.
- Comfort operating in ambiguity with a builder mentality and high ownership.
Benefits
- 💸 Competitive Compensation – Including salary and employee stock options so you share in our success.
- 📚 Lifelong Learning – Annual budget for professional development, plus training opportunities to help you grow.
- 💻 Office Setup Stipend – We’ll outfit your in-office workspace so comfy as it's productive.
- 🩺 Top-Tier Health Coverage – Medical, dental, and vision insurance, because your health comes first.
- 🏖 Unlimited PTO – We trust you to take the time you need to recharge and come back ready to crush it.
- 🥗 Meals & Snacks – Lunch, dinner, and snack breaks that fuel great ideas.
- 💪 Fitness Stipend – Your wellness matters. We reimburse monthly membership costs to support your health.
- 🚆 Commuter Benefits – We cover eligible transportation costs to make your trip to work easier.
- 👵 401(k) – Let us help you plan for the future. We’ve got you covered.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand strategycontent strategystorytellingdemand generationsales enablementcontent production processthought leadershipmetrics trackingB2B SaaSeditorial leadership
Soft Skills
strategic instinctsstorytelling skillshigh ownershipeditorial judgmentability to operate in ambiguityteam managementcollaborationcommunicationprioritizationexecution