Customer Lifecycle Marketing Manager
Association of Closet & Storage Professionals (ACSP)
full-time
Posted on:
Location: North Carolina • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Design and execute marketing strategies engaging homeowners across awareness, purchase, installation, and long-term loyalty
- Own full-funnel lifecycle strategy — from lead capture to post-installation engagement — across email, SMS, and emerging platforms
- Build automated communication journeys that nurture leads, increase consultation bookings, and drive higher close rates
- Write and optimize messaging across all lifecycle stages with a focus on clarity, personalization, and conversion
- Develop segmented audience strategies based on behaviors, interests, and project status
- Work closely with sales, call center, operations, and brand teams to ensure consistent customer experience
- Create and manage A/B and multivariate tests to improve messaging, subject lines, CTAs, send times, and more
- Implement and scale nurture flows for post-sale communications, referral campaigns, review requests, and reactivation strategies
- Leverage CRM/CDP data and integrations to drive smarter targeting and personalization
- Maintain legal compliance across communication channels (TCPA, CAN-SPAM, etc.)
- Pilot and scale lifecycle initiatives across brands (Home Organization, Bath, Garage Coatings, etc.)
Requirements
- A builder’s mindset — someone who can take a strategy from concept to execution and optimize it along the way
- 3–5+ years experience managing lifecycle or CRM marketing programs, ideally in a B2C or home services space
- Passion for creating high-converting messages that deliver real business impact
- Hands-on experience with email and SMS platforms (Klaviyo, Iterable, Hubspot, or similar)
- Strong copywriting and editing skills with a clear, customer-first tone
- Data-driven decision making and comfort pulling campaign reports, reading dashboards, and iterating based on performance
- Understanding of CRM data structures, customer journeys, and automation logic
- Experience working cross-functionally across creative, sales, tech, and operations teams
- Ability to juggle multiple campaigns and priorities across several brands at once
- A test-and-learn mindset with a passion for continuous improvement and innovation