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Manager, Marketing and Communications
AssistRxMarketing & Communications Manager elevating brand awareness and driving thought leadership at AssistRx. Overseeing integrated marketing strategies in the life sciences industry with a focus on digital and in-person channels.
Tech Stack
Tools & technologiesDrupalWordPress
About the role
Key responsibilities & impact- Drive the development and execution of AssistRx's integrated marketing and communications strategy.
- Elevate brand awareness, drive thought leadership and manage the company's presence across digital and in-person channels within the life sciences industry.
- Supervise the marketing & communications specialist and oversee relationships with external agencies, vendors and freelancers to ensure cohesive, high-quality output across all initiatives.
- Develop and execute a comprehensive, multi-channel marketing and communications strategy aligned with company objectives, commercial growth priorities and revenue targets.
- Lead, mentor and manage the marketing & communications specialist, providing ongoing guidance, project oversight and performance feedback.
- Define KPIs and measurement frameworks; deliver regular reporting on marketing performance and campaign results to senior leadership.
- Partner cross-functionally with business development, sales and product teams to align messaging, support go-to-market initiatives and advance pipeline development and client engagement strategies.
- Manage project timelines, budgets and resource allocation to ensure efficient delivery of marketing programs.
- Source, onboard and manage external agencies and vendors to supplement team capacity and specialized expertise as needed.
- Drive the company's thought leadership program by identifying strategic opportunities to position AssistRx executives and subject matter experts as credible industry voices.
- Support executive communications, including the development of presentations, messaging frameworks and industry commentary.
- Develop editorial calendars and oversee production of thought leadership content, including bylined articles, white papers, speaking proposals and industry commentary.
- Cultivate and maintain relationships with life sciences industry publications, media contacts and conference organizations.
- Own the company's conference and event strategy, including evaluation and selection of sponsorships, speaking engagements and trade show participation.
- Partner with internal stakeholders to develop event messaging, booth assets, presentation materials and logistics plans.
- Manage pre- and post-event communications strategies, including lead follow-up and nurture campaigns.
- Lead content marketing strategy and oversee creation of case studies, white papers, email campaigns, blog posts and other digital marketing assets that support demand generation and sales enablement.
- Direct social media strategy, ensuring consistent brand voice, audience engagement and measurable growth.
- Oversee website content; manage updates to ensure accuracy, relevance and alignment with SEO best practices.
Requirements
What you’ll need- Bachelor's degree in marketing, communications or a related field.
- 5 to 7 years of progressive marketing and communications experience, with demonstrated expertise in life sciences, healthcare, pharmaceutical or other regulated industries strongly preferred.
- Proven track record of developing and executing integrated, multi-channel marketing programs from strategy through execution, including in complex, matrixed organizations.
- Experience managing external agencies, vendors and/or direct reports.
- Excellent writing skills, with a strong emphasis on and mastery of AP style.
- Experience supporting executive visibility and thought leadership platforms.
- Proficiency with HubSpot or a comparable marketing automation platform; experience with CRM and analytics platforms such as Salesforce and Google Analytics.
- Hands-on experience with LinkedIn Campaign Manager and social media management tools.
- Familiarity with Adobe Creative Suite, Canva, or similar design tools.
- Strong business acumen and understanding of B2B marketing dynamics.
- Ability to manage multiple concurrent projects and deadlines in a fast-paced, collaborative environment.
- Experience marketing specialty pharmacy, patient access, patient support services or pharmaceutical commercialization solutions.
- Familiarity with CMS platforms such as WordPress and Drupal for website content management.
- Change management or organizational transformation experience.
Benefits
Comp & perks- Competitive pay structure,
- Matching 401(k) with immediate vesting,
- Medical, dental, vision, life, & short-term disability insurance,
- Paid time off and eight (8) paid holidays throughout the calendar year,
- Through proven success, motivation, and team work, potential for growth and promotions within the organization.
ATS Keywords
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Hard Skills & Tools
integrated marketing strategymulti-channel marketingcontent marketingSEO best practicesproject managementKPI definitionthought leadership developmentexecutive communicationsdigital marketinglead generation
Soft Skills
leadershipmentoringcommunicationcollaborationwritingbusiness acumenorganizational skillstime managementstrategic thinkingrelationship management