Asset Living

Marketing Manager

Asset Living

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Works closely with operational leadership on maintaining successful property marketing efforts that supports overall leasing efforts of assigned portfolio.
  • Responsible for leveraging centralized marketing team support, individual expertise, and preferred vendor partner services to develop and execute marketing plans and strategy for assigned portfolio.
  • Responsible for analyzing ongoing leasing and marketing performance, as well as preparing and providing performance data reporting to operational leadership and clients.
  • Responsible for recommending and overseeing the execution of long-term and short-term goals with timelines, benchmarks, and KPIs using data to drive decision making and recommendations.
  • Participates in regularly scheduled calls with operational leadership and clients to review marketing performance of assigned communities.
  • Provides leasing and marketing training and best practices to onsite teams.
  • Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities.
  • Creates 30-60-90-day marketing action plans for properties not meeting occupancy goals.
  • Confidence in presenting recommendations, ideas and strategies to operations and ownership in a way that illustrates pros, cons, risk, and reward.
  • Travel Requirement: This position entails travel, estimated at 50% of work time annually. Travel may be required for property visits, conferences, training sessions, or other business-related activities.

Requirements

  • Bachelor's degree in marketing, communications, or a related field.
  • Proven experience in marketing support or a similar role.
  • Strong written and verbal communication skills.
  • Knowledge of consumer/user digital experience.
  • Familiarity with online digital marketing platforms.
  • Excellent organizational skills with the ability to multitask and prioritize effectively.
  • Creative mindset with a keen eye for detail.
  • Strong analytical and problem-solving abilities.
  • Ability to work independently as well as collaboratively in a team environment.
  • 3-5 years marketing experience that directly supports marketing manager responsibilities; paid digital media, marketing strategy, data-driven decision making.
  • Experience in Real Estate Property Management.
  • Experience with Property Management Software – Yardi, Onesite, Entrata.
  • Experience with industry-related CRMs – Rent Dynamics, Knock.
Benefits
  • Competitive salary
  • Focus on employee development
  • Travel opportunities
  • Flexible work arrangements
  • Collaborative work environment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategydata-driven decision makingdigital marketingperformance data reportingmarketing plansKPI analysiscreative marketing campaignsoccupancy goal strategiesanalytical skillsproblem-solving
Soft Skills
strong written communicationstrong verbal communicationorganizational skillsmultitaskingprioritizationcreativityattention to detailindependent workteam collaborationpresentation skills