ASSA ABLOY Opening Solutions

Digital Marketing Operations Manager

ASSA ABLOY Opening Solutions

full-time

Posted on:

Location Type: Office

Location: Winston Salem • North Carolina • United States

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About the role

  • Serve as the central point of intake, prioritization, and coordination for digital marketing initiatives.
  • Translate strategic objectives into clear execution plans, timelines, and requirements.
  • Own day-to-day operational oversight of the web properties and related digital touchpoints across the web and social media platforms.
  • Coordinate content publishing, page updates, navigation changes, SEO implementations, form updates, and UX enhancements across stakeholders, teams, and external partners.
  • Oversee end-to-end lead capture workflows, including forms, source tracking, routing rules, and destination logic.
  • Support definition and governance of lead-related, Customer Journey and digital marketing automation processes, including required touchpoint strategies, data fields, routing logic, escalation paths, and follow-up flows.
  • Manage day-to-day relationships with marketing agencies and external partners.
  • Review deliverables for accuracy, completeness, brand alignment, and adherence to UX, SEO, and tracking standards.
  • Act as the business owner for marketing platforms and tools, including the website CMS, content workflows, SEO tools, and social publishing platforms.
  • Partner with Analytics and internal stakeholders to improve data quality across digital initiatives.
  • Maintain QA and launch readiness checklists for website updates, campaigns, forms, tracking, and vendor deliverables.
  • Leverage AI-powered tools to improve efficiency across marketing operations, including content review, workflow optimization, quality assurance, analysis, and documentation.

Requirements

  • Bachelor’s degree in marketing, Business, Communications, or a related field (or equivalent experience).
  • Minimum of 6–10 years of experience in digital marketing, marketing operations, or related roles.
  • Demonstrated hands-on experience across digital marketing disciplines, including website content management, SEO fundamentals, CMS platforms, campaign workflows, and analytics tagging.
  • Experience managing agencies or external vendors.
  • Strong understanding of lead workflows, campaign operations, and digital execution dependencies.
  • Familiarity with modern AI tools and platforms used in marketing operations and content workflows.
  • Overnight and extended travel – approximately 2-3 nights per quarter.
Benefits
  • Medical/Dental/Vision
  • Paid Time Off
  • Paid Holidays from day one
  • Tuition reimbursement
  • 401k plan (with an automatic 3% company contribution, regardless of your contribution)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingSEOcontent managementcampaign workflowsanalytics tagginglead workflowsdigital executionmarketing automationdata qualityUX enhancements
Soft skills
coordinationprioritizationrelationship managementattention to detailcommunicationstrategic planningoperational oversightcollaborationproblem-solvingquality assurance