ASSA ABLOY Opening Solutions

Digital Marketing Operations Manager

ASSA ABLOY Opening Solutions

full-time

Posted on:

Location Type: Office

Location: Winston Salem • North Carolina • United States

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About the role

  • Serve as the central point of intake, prioritization, and coordination for digital marketing initiatives.
  • Translate strategic objectives into clear execution plans, timelines, and requirements.
  • Own day-to-day operational oversight of the web properties and related digital touchpoints across the web and social media platforms.
  • Coordinate content publishing, page updates, navigation changes, SEO implementations, form updates, and UX enhancements across stakeholders, teams, and external partners.
  • Oversee end-to-end lead capture workflows, including forms, source tracking, routing rules, and destination logic.
  • Support definition and governance of lead-related, Customer Journey and digital marketing automation processes, including required touchpoint strategies, data fields, routing logic, escalation paths, and follow-up flows.
  • Manage day-to-day relationships with marketing agencies and external partners.
  • Review deliverables for accuracy, completeness, brand alignment, and adherence to UX, SEO, and tracking standards.
  • Act as the business owner for marketing platforms and tools, including the website CMS, content workflows, SEO tools, and social publishing platforms.
  • Partner with Analytics and internal stakeholders to improve data quality across digital initiatives.
  • Maintain QA and launch readiness checklists for website updates, campaigns, forms, tracking, and vendor deliverables.
  • Leverage AI-powered tools to improve efficiency across marketing operations, including content review, workflow optimization, quality assurance, analysis, and documentation.

Requirements

  • Bachelor’s degree in marketing, Business, Communications, or a related field (or equivalent experience).
  • Minimum of 6–10 years of experience in digital marketing, marketing operations, or related roles.
  • Demonstrated hands-on experience across digital marketing disciplines, including website content management, SEO fundamentals, CMS platforms, campaign workflows, and analytics tagging.
  • Experience managing agencies or external vendors.
  • Strong understanding of lead workflows, campaign operations, and digital execution dependencies.
  • Familiarity with modern AI tools and platforms used in marketing operations and content workflows.
  • Overnight and extended travel – approximately 2-3 nights per quarter.
Benefits
  • Medical/Dental/Vision
  • Paid Time Off
  • Paid Holidays from day one
  • Tuition reimbursement
  • 401k plan (with an automatic 3% company contribution, regardless of your contribution)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingSEOcontent managementcampaign workflowsanalytics tagginglead workflowsdigital executionmarketing automationdata qualityUX enhancements
Soft Skills
coordinationprioritizationrelationship managementattention to detailcommunicationstrategic planningoperational oversightcollaborationproblem-solvingquality assurance