Aspire Software

AI Marketing Specialist

Aspire Software

full-time

Posted on:

Location Type: Remote

Location: South Africa

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About the role

  • Plan, launch, and manage digital ad campaigns (LinkedIn, Google, email, and other B2B channels)
  • Track performance metrics and provide clear reporting on what is working and what is not
  • Coordinate campaign timelines, assets, and approvals across internal stakeholders
  • Create and maintain marketing collateral including one-pagers, slide decks, brochures, case studies, and website content
  • Write clear, professional copy for ads, landing pages, emails, and sales enablement materials
  • Adapt technical or complex subject matter into customer-facing messaging
  • Design visual assets for digital campaigns, presentations, conferences, and social channels
  • Maintain brand consistency across all materials
  • Work with existing brand guidelines and improve them over time where needed
  • Support planning and execution for industry conferences and trade shows
  • Coordinate logistics for booths, signage, printed materials, and giveaways
  • Assist with pre-event promotion and post-event follow-up campaigns
  • Maintain organized project plans, asset libraries, and campaign calendars
  • Manage multiple initiatives simultaneously without dropping details
  • Proactively identify gaps, delays, or quality issues and address them early

Requirements

  • Fully fluent in latest AI marketing tools & strategies
  • 3–7 years of experience in a generalist marketing role, ideally in B2B software or technology-enabled services
  • Strong copywriting skills with the ability to write clearly, concisely, and professionally
  • Solid graphic design capability using tools such as Adobe Creative Suite, Figma, or Canva
  • Experience running or supporting digital advertising campaigns
  • Highly organized, detail-oriented, and process-driven (“Type A” personality)
  • Comfortable working independently in a remote environment
  • Strong written and verbal English communication skills
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritinggraphic designdigital advertisingperformance metrics trackingcampaign managementcontent creationproject planningevent promotionbrand consistencycustomer-facing messaging
Soft Skills
highly organizeddetail-orientedprocess-drivenstrong communication skillsability to work independentlyproactive problem-solvingtime managementcollaborationadaptabilitycreativity