Chief Marketing Officer

• Develop and execute Inatech’s global marketing strategy in alignment with business goals and sales objectives.
• Position Inatech as a thought leader in ETRM, marine fuel management, and energy technology segments.
• Partner with the CEO and sales leadership to shape go-to-market (GTM) initiatives.
• Strengthen the company’s global brand identity through consistent messaging and visual representation.
• Oversee corporate communications, public relations, and digital presence across all channels.
• Manage media relationships and coordinate industry event participation, webinars, and speaking engagements.
• Drive inbound and outbound lead generation campaigns across digital platforms (LinkedIn, Google, industry portals, etc.).
• Optimize marketing funnels and lead-nurturing processes in collaboration with sales.
• Manage marketing automation tools and CRM systems (HubSpot, Salesforce, Zoho, etc.).
• Lead content development — case studies, whitepapers, blogs, videos, and customer success stories.
• Collaborate with product teams to translate complex software offerings into market-relevant value propositions.
• Develop sales enablement assets (pitch decks, solution briefs, demos, etc.) for the global sales team.
• Conduct competitive and market analysis to guide pricing, positioning, and go-to-market decisions.
• Define key marketing KPIs and use data-driven insights to continuously improve performance.
• Build and lead a high-performing global marketing team with expertise across content, digital, and communications.
• Manage external agencies, creative vendors, and PR partners to deliver measurable outcomes.

Director of Marketing

Director of Marketing

Head of Marketing – Growth, Demand

Marketing Director