Senior Business Analyst
Crum & Forster
Product Manager, Certification Programs
ASME (The American Society of Mechanical Engineers)
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $115,000 - $125,000 per year
Job Level
Mid-LevelSenior
About the role
- Lead the full product lifecycle for certification products for individuals: market insights, ideation, development, launch, maintenance, growth and rationalization
- Oversight of new certification schema, enhancements to existing exams, and identifying opportunities to pilot microcredentials and stackable pathways
- Lead development and execution of a multi-year roadmap for certification products and digital credentialing strategy
- Conduct and synthesize research to identify and prioritize credentialing needs across engineering sectors and global regions
- Define and validate candidate and employer personas using methods such as Jobs-to-Be-Done, interviews, surveys, and focus groups
- Analyze competitor credentialing landscapes, licensing opportunities, and employer recognition trends
- Manage and optimize full lifecycle of certification products, propose development and maintenance cycles, sunset planning, and continuous improvement
- Monitor product performance via KPIs and assist in beta testing of exams or pilot credential programs
- Collaborate with SMEs, psychometricians, operations, volunteer committees, sales, and marketing to ensure high-quality product delivery and go to market launch
- Support exam committee facilitation, item-writing workshops, and standard-setting activities as needed
- Design certification pathways offering value for individuals and employers and collaborate on value propositions and messaging
- Develop and maintain certification SEO metadata including eligibility, competencies, industries served, and credential stackability
- Scope and manage projects with external vendors, contractors, SMEs, psychometricians, and other third-party contributors
- Support budgeting, forecasting, and cost modeling activities to ensure sustainable certification programs
Requirements
- Bachelor’s degree or additional equivalent work experience
- Minimum of 5 years’ experience in credentialing, certification, managing technical engineering content, engineering education, workforce development, learning products or a closely related field
- Familiarity with certification standards and best practices preferred
- Communication – Oral and written presentation, including ability to clearly explain technical concepts to non-technical audiences
- Relationship Management – Ability to work well with teams in diverse, complex, and changing environments
- Problem Solving – Ability to identify key issues, gather data to investigate those issues, and develop actionable recommendations
- Project Management – Detailed approach and ability to work independently and remain organized to meet commitments and balance competing priorities
- Familiarity with project management, collaboration tools and database systems preferred (ex: JIRA, Airtable, MIRO)
- Familiarity with digital badge platforms (e.g., credly, accredible) and integrating digital credentials into learner journeys
- Strong skills in market research, competitive analysis, and data interpretation (Excel proficiency preferred)
- Experience maintaining product meta data and writing Search Engine Optimized (SEO) product description and value propositions
