ASME (The American Society of Mechanical Engineers)

Sales

• Accountable for delivery of the revenue targets for Codes and Standards delivered through contracted channel partners
• Optimize revenue and impact through organization-wide pricing strategy and implementation
• Actively manage and serve as the liaison between ASME and assigned partners, ensuring alignment on strategic objectives, sales targets and market opportunities
• Build strong relationships within partner organizations from the C-suite executive to the frontline sales teams, understanding their business dynamics, market positioning, and competitive landscape
• Develop and implement long-term Channel Sales Program strategies aligned with ASME's overall business objectives
• Drive comprehensive B2B sales plans by proactively identifying revenue growth opportunities across multiple market segments
• Implement targeted strategies and go-to-market plans specifically for Codes and Standards products and assume full responsibility for their revenue and growth targets within assigned partner portfolio
• Assist channel partners in prospecting and identifying new customer targets
• Manage the opportunity pipeline, collaborating directly with partner sales teams to advance sales opportunities through the process to successful closure
• Create individual development plans for each assigned partner, identifying areas for improvement, growth opportunities, and specific action items to enhance performance

Channel Sales Manager

Account Executive

• Develop strategies and business plans to increase sales of ASME’s products within an assigned geography
• Work across channel partners and manage direct accounts as appropriate
• Lead strategic plan to grow revenue within assigned territory
• Lead efforts with Product, Marketing, and Finance to develop and execute strategies and business plans
• Create budgets and forecasts for the territory with Finance and Sales leadership
• Maintain and revise budgets and present to senior leadership at Monthly Business Review Meetings
• Keep accurate Salesforce.com database of sales opportunities, update account records and contacts, and track sales activity daily
• Develop a network of contacts and influencers at each reseller and collaborate with resellers to meet with end-user customers
• Maintain relationships with existing customers and secure renewals for direct buy clients
• Identify opportunities to upsell and grow revenue
• Develop expert understanding of ASME products and serve as subject matter expert
• Gather and share market data and intelligence with internal departments

Publishing Sales Representative

Product Manager

• Lead the full product lifecycle for certification products for individuals: market insights, ideation, development, launch, maintenance, growth and rationalization
• Oversight of new certification schema, enhancements to existing exams, and identifying opportunities to pilot microcredentials and stackable pathways
• Lead development and execution of a multi-year roadmap for certification products and digital credentialing strategy
• Conduct and synthesize research to identify and prioritize credentialing needs across engineering sectors and global regions
• Define and validate candidate and employer personas using methods such as Jobs-to-Be-Done, interviews, surveys, and focus groups
• Analyze competitor credentialing landscapes, licensing opportunities, and employer recognition trends
• Manage and optimize full lifecycle of certification products, propose development and maintenance cycles, sunset planning, and continuous improvement
• Monitor product performance via KPIs and assist in beta testing of exams or pilot credential programs
• Collaborate with SMEs, psychometricians, operations, volunteer committees, sales, and marketing to ensure high-quality product delivery and go to market launch
• Support exam committee facilitation, item-writing workshops, and standard-setting activities as needed
• Design certification pathways offering value for individuals and employers and collaborate on value propositions and messaging
• Develop and maintain certification SEO metadata including eligibility, competencies, industries served, and credential stackability
• Scope and manage projects with external vendors, contractors, SMEs, psychometricians, and other third-party contributors
• Support budgeting, forecasting, and cost modeling activities to ensure sustainable certification programs

Channel Sales Manager

Publishing Sales Representative

Product Manager, Certification Programs