ASK Resources

Demand Generation Associate

ASK Resources

full-time

Posted on:

Location Type: Hybrid

Location: Mohali • 🇮🇳 India

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Job Level

JuniorMid-Level

About the role

  • Assist in planning, executing, and optimizing demand generation campaigns across digital channels (email, social media, SEO, PPC, webinars).
  • Conduct research to identify new markets, target accounts, and buyer personas.
  • Track and report campaign performance (leads generated, engagement, ROI).
  • Work with the marketing and sales teams to nurture leads through the funnel.
  • Manage and update CRM/marketing automation platforms (HubSpot, Salesforce, or similar).
  • Support the creation of campaign assets such as email templates, landing pages, and social content.
  • Monitor competitor activities and market trends to suggest new ideas for lead generation.
  • Provide weekly/monthly performance reports and recommendations for campaign improvements.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field.
  • 6 months to 1 year of experience in marketing, demand generation, or lead generation roles (internships considered).
  • Basic understanding of digital marketing channels and demand generation strategies.
  • Familiarity with marketing tools (Google Analytics, HubSpot, Salesforce, or similar).
  • Strong analytical skills with the ability to interpret data and trends.
  • Good written and verbal communication skills in English.
  • Self-starter with a proactive attitude and willingness to learn.
  • Ability to work effectively in a hybrid setup.
Benefits
  • Competitive salary with performance-based incentives
  • Opportunity to work with a global HR Tech leader and gain international exposure
  • A collaborative hybrid work culture with flexibility and career growth opportunities
  • Hands-on learning in demand generation, digital marketing, and SaaS marketing strategies
  • An inclusive environment that values creativity, innovation, and continuous learning

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationdigital marketingSEOPPCcampaign performance trackinglead generationdata analysismarket researchemail marketingcontent creation
Soft skills
analytical skillscommunication skillsproactive attitudeself-starterteam collaborationadaptabilityproblem-solvingcreativitytime managementattention to detail