Ashby

Head of Demand Generation

Ashby

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $230,000 - $300,000 per year

Job Level

Lead

About the role

  • Lead and grow the demand generation function, including hiring, developing, and setting clear expectations for a high-performing team.
  • Own Ashby’s growth strategy as we scale our sales-led motion and introduce a PLG motion, this will include a healthy balance of scaling already sophisticated ABM, Outbound, OOH, automation motions, while building out our AEO, Paid, and other areas required to build a holistic demand gen motion.
  • Build scalable programs across the US and EMEA, balancing global consistency with regional nuance.
  • Partner deeply with Product, PMM, and Content to reduce funnel friction end-to-end: discovery, education, conversion, onboarding, lifecycle nudges, and retention moments.
  • Work closely with RevOps and Partnerships on ICP definition, TAM analysis, list building, enrichment, and ecosystem-driven growth.

Requirements

  • You have a strong understanding of how world-class SaaS businesses operate, and excellent commercial acumen to apply growth tactics to match that model.
  • Have owned (and enjoy) ambiguous, high-impact problems and turning them into clear strategies, systems, and shipped work. You don’t wait for perfect inputs.
  • Like operating at multiple altitudes: setting strategy in the morning, reviewing dashboards or HubSpot workflows at noon, and rewriting an email subject line at 4pm because it matters.
  • Care deeply about craft and taste in messaging, design, events, swag, and experiences, and believe demand generation is built on trust, relevance, and quality, not just volume.
  • Get energy from building durable systems (processes, templates, dashboards, documentation) so the team can move faster and make better decisions over time.
  • Are excited to lead and develop people, give clear feedback, raise the bar, and help others do the best work of their careers.
  • Are naturally collaborative and effective as connective tissue across Product, Sales, CS, Ops, and Leadership, and default to partnership over silos.
  • Believe great marketing is principled, thoughtful, and customer-centric; not loud, spammy, or short-term.
  • Like being accountable to real outcomes: pipeline quality, conversion, retention, and long-term brand — not just activity metrics.
Benefits
  • Competitive salary and equity.
  • Opportunity to work with a talented and passionate team.
  • 10-year exercise window for stock options. You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable.
  • Unlimited PTO with four weeks recommended per year. Expect “Vacation?” in our one-on-one agenda until you start taking it 😅.
  • Twelve weeks of fully paid family leave in the US. We plan to expand this to employees in other countries as situations arise.
  • Generous equipment, software, and office furniture budget. Get what you need to be happy and productive!
  • $100/month education budget with more expensive items (like conferences) covered with manager approval.
  • If you’re in the US, top-notch health insurance for you and your dependents with all premiums covered by us.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationABMoutbound marketingautomationAEOpaid mediaTAM analysislist buildingfunnel optimizationSaaS growth tactics
Soft skills
leadershipstrategic thinkingcollaborationcommercial acumenproblem-solvingfeedback deliveryprocess developmentcustomer-centricityattention to detailadaptability