Ashby

Content Lead, Customer Advocacy

Ashby

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $140,000 - $180,000 per year

Job Level

Senior

Tech Stack

Spark

About the role

  • Reimagine Ashby’s customer case study strategy, end to end.
  • You’ll lead a full reinvention of how Ashby tells customer stories across video, written formats, and emerging creative mediums.
  • Elevate our core case studies (like those on ashbyhq.com/customers) by showcasing both best practices in modern recruiting and the measurable, real-world impact of the product.
  • Rethink written customer case studies and narratives, pushing toward richer storytelling, deeper operational detail, and clearer distribution strategies across channels (owned, earned, sales and CS, paid, community).
  • Develop inventive, culturally resonant formats, from a Hot Ones-style series to recruiter karaoke to narrative mini-docs, designed to entertain, educate, and spark community pride while helping buyers understand real considerations in choosing an ATS and showcasing our amazing customers.
  • In partnership with Customer Success, build and run Ashby’s customer advocacy & reference program.
  • You’ll architect the infrastructure that turns organic goodwill into a sustainable, ethical, and scalable program.
  • In partnership with Customer Success, establish clear systems for tracking advocacy contributions across content, product feedback, event participation, and references.
  • Build mechanisms for thanking customers meaningfully and responsibly, always ensuring objectivity and never crossing ethical boundaries.
  • Develop a structured, respectful reference process that protects customer time while enabling Sales and Marketing to tap into the incredible strength of our user base.
  • Capture and amplify organic love from the community.

Requirements

  • You get real energy from customer stories, both the tactical workflow optimizations to the emotional transformation that comes with great hiring.
  • You see case studies not as artifacts, but as a strategic engine that shapes brand, community, and pipeline and you know how to develop case studies that both showcase the customer and hit on Ashby’s differentiation or market hesitation.
  • You have strong editorial taste and a knack for spotting the story inside the story.
  • You’re excited by the idea of building a program from the ground up: systems, playbooks, frameworks, incentives, creative formats, distribution strategy.
  • You love experimenting with new media and formats and thinking about how TA culture is shaped online.
  • You thrive in high-ownership environments where the bar for quality is extremely high and you’re trusted to define the bar. You have exceptional taste.
  • You think in terms of ecosystems and how advocacy connects to community, content, sales, CS, and brand.
  • You value nuance, ethics, and relationship-building. You never push a customer to say something that doesn’t feel natural or fair.
  • You’re as comfortable with operational rigor (tracking, tagging, measurement) as you are with creative storytelling and narrative craft.
Benefits
  • Competitive salary and equity.
  • Opportunity to work with a talented and passionate team.
  • 10-year exercise window for stock options. You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable.
  • Unlimited PTO with four weeks recommended per year. Expect “Vacation?” in our one-on-one agenda until you start taking it 😅.
  • Twelve weeks of fully paid family leave in the US. We plan to expand this to employees in other countries as situations arise.
  • Generous equipment, software, and office furniture budget. Get what you need to be happy and productive!
  • $100/month education budget with more expensive items (like conferences) covered with manager approval.
  • If you’re in the US, top-notch health insurance for you and your dependents with all premiums covered by us.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
storytellingcontent creationcase study developmenteditorial skillstrackingmeasurementdistribution strategycreative formatsnarrative craftworkflow optimization
Soft skills
relationship-buildingoperational rigorcreativitystrategic thinkinghigh ownershipattention to detailnuancecollaborationcustomer advocacyethical considerations