Salary
💰 $80,000 - $100,000 per year
About the role
- Own the marketing automation and campaign infrastructure in HubSpot, including forms, lead scoring, lifecycle stages, UTM tracking, ad audience syncing, and automated lead routing.
- Collaborate with the Marketing team to support campaign execution, email nurtures, event tracking, referral flows, and audience segmentation.
- Enable our Partnerships channel by implementing scalable co-marketing and referral workflows.
- Support campaign reporting, attribution, and funnel analysis using HubSpot, Databox, and Domo, aligning with RevOps reporting standards.
- Identify opportunities for funnel improvement across the MQL > SQL > Demo > Close lifecycle.
- Enforce data hygiene best practices and work with virtual assistants to enrich and maintain CRM data quality.
- Assist in developing process documentation, how-to guides, and basic training for Marketing and Partnerships team members using GTM tools.
- Serve as a tactical thought partner to Marketing, helping connect campaign goals to scalable systems and operational execution.
Requirements
- 3–5 years of experience in Revenue Operations, Marketing Operations, or a related function, ideally in a B2B SaaS company; Strong working knowledge of HubSpot Marketing Hub and Sales Hub (forms, workflows, lifecycle stages, lead scoring, campaigns, lists, reporting, etc.); Experience with tools like Asana, Domo, Databox, RevenueHero, HotJar, Google Analytics, and Google Tag Manager; Demonstrated experience supporting demand generation and lead lifecycle operations; Understanding of campaign attribution, UTM tracking, and funnel reporting; Excellent project management skills and ability to prioritize multiple competing tasks; Strong communication skills — ability to translate between GTM teams, and clearly document and explain processes; Passion for clean data, scalable systems, and driving measurable pipeline impact; Comfortable working cross-functionally in a lean, resource-constrained startup environment; Consistently seeks out innovative and effective ways to improve tools and workflows; Committed to continuous education through participation in workshops, seminars, research and conferences.