Marketing Manager, Sales Enablement

Ascensus

Marketing Manager leading strategic marketing initiatives to support sales growth in a financial services firm. Fostering client engagement and optimizing marketing technologies for effective sales enablement.

Posted 6/13/2026full-timeDresher • Massachusetts, Pennsylvania • 🇺🇸 United StatesSeniorLeadWebsite

About the role

Key responsibilities & impact

Lead internal leadership and sales teams on key sales enablement marketing initiatives.
Work collaboratively to create and revise full-year marketing communications plans.
Maintain excellent working relationships with internal sales, client relationship, and participant engagement teams.
Keep teams informed of all marketing efforts.
Build and maintain sales collateral library, sales presentations, and integrated marketing campaigns across channels including email, videos, webinars/events, social, website, and more.
Collaborate with product, UX and digital teams on the product roadmap to shape the customer experience and sell the future to drive sales.
Pull campaign measurement, prepare and provide periodic updates on the progress toward goals and results of marketing efforts to internal business partners.
Be aware and have working knowledge of marketing efforts of other clients and monitor competitor marketing efforts.
Draw upon these examples to demonstrate knowledge and offer additional opportunities and suggestions to your clients in a consultative manner.
Collaborate to research and create content for RFP responses and presentations as necessary.
Tap into and analyze data to measure impact of efforts and draw conclusions about trends and opportunities from a marketing perspective.
Create participant-facing educational content to drive participant action and behavior.

Requirements

What you’ll need

A minimum of 7 years’ experience in B2B financial services/marketing.
Experience in B2C financial services marketing preferred.
Sales enablement marketing strategy and execution expertise.
Strong in managing strategic integrated omni-channel marketing programs and sales enablement marketing technology is essential.
Creative and adept at coming up with new solutions, ideas, and approaches.
Ability to oversee sales and client marketing materials like collateral, email campaigns, sales and client presentations, articles, videos, infographics, webinars, and social campaigns.
Lead development of creative briefs, project plans, and measurement/dashboards.
Ability to handle multiple priorities to meet deadlines in a fast-paced, client-service driven environment.
Strong in project management.
Highly motivated, problem solver, resourceful, with the ability to interact effectively with cross-functional teams.
Self-starter who is proactive and can work independently.
Strong communication skills required to work effectively with internal and external clients and with all levels of management.
Strong analytical skills with proven ability to demonstrate interpretation capabilities and apply learnings across products and channels.
Excellent verbal and written communication skills; and strong presentation skills.
Excellent interpersonal skills and a team leader spirit.

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B marketingB2C marketingsales enablement marketingomni-channel marketingcampaign measurementcontent creationproject managementdata analysismarketing communicationscreative brief development

Soft Skills

leadershipcollaborationproblem solvingcommunicationinterpersonal skillscreativityresourcefulnessself-startertime managementteam leadership