Senior Director of Consumer Insights – Growth

Ascension

Senior Director of Consumer Insights driving growth strategies through consumer and market insights for Ascension, a leading nonprofit healthcare system.

Posted 7/29/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $146,000 - $248,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing strategic insights and translating data into actionable recommendations for healthcare market dynamics. Proven ability to lead teams, influence decision-making, and drive measurable business outcomes through advanced research methodologies and market intelligence.

Highest-signal resume keywords

Strategic Insights DevelopmentConsumer ResearchData AnalysisLeadership/ManagementMarket Intelligence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market Opportunity MappingSegmentation AnalysisBehavioral Data IntegrationResearch MethodologiesAnalytical Rigor

Soft Skills

Influencing Decision-MakingNarrative StorytellingTeam Development

Industry Keywords

Healthcare TrendsConsumer Acquisition DriversService-Line InvestmentsBrand HealthMarketing Effectiveness

About the role

Key responsibilities & impact

Develop and execute a multi-year strategic insights agenda that identifies emerging consumer, market, competitive, and healthcare industry trends to inform enterprise priorities, service-line investments, and long-term planning.
Partner with senior leaders across Strategy, Marketing, Communications, Operations, and Clinical Growth functions to address critical business questions. Influence decision-making by delivering clear, evidence-based perspectives on consumer acquisition drivers and changing healthcare behaviors.
Create a holistic view of the market by integrating primary research, behavioral data, and external market intelligence. Lead the implementation of advanced segmentation, market opportunity maps, and needs-based frameworks to deepen organizational understanding of how consumers choose healthcare provider networks.
Ensure research drives measurable business outcomes by explicitly connecting findings to strategic planning, brand health, marketing effectiveness, and service innovation. Facilitate executive workshops to embed market insights into the commercial growth funnel.
Lead, coach, and develop a high-performing team of research professionals. Advance modern research methodologies, narrative storytelling, and analytical rigor, positioning the team as a trusted center of excellence for market intelligence.

Requirements

What you’ll need

High School diploma equivalency with 5 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management OR Associate's degree/Bachelor's degree with 3 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management.
Progressive experience in insights, consumer research, strategy, or analytics roles, with a track record of translating data into actionable insights and influencing senior leaders.

Benefits

Comp & perks

Comprehensive health coverage: medical, dental, vision, prescription coverage and HSA/FSA options
Financial security & retirement: employer-matched 403(b), planning and hardship resources, disability and life insurance
Time to recharge: pro-rated paid time off (PTO) and holidays
Career growth: Ascension-paid tuition (Vocare), reimbursement, ongoing professional development and online learning
Emotional well-being: Employee Assistance Program, counseling and peer support, spiritual care and stress management resources
Family support: parental leave, adoption assistance and family benefits
Other benefits: optional legal and pet insurance, transportation savings and more