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About the role
Key responsibilities & impact- Oversees the comprehensive marketing strategies for the Parish Team (in collaboration with the PSSG unit) across Ascension platforms.
- Develops and executes targeted marketing plans, translating overarching objectives into actionable tactics.
- Plans, coordinates, and executes marketing campaigns across multiple channels—including email, social media, Amazon, and Ascension’s website—focused on the Catholic Parish market.
- Writes clear, compelling, and brand-aligned copy for digital and print marketing materials.
- Coordinates and attends conferences, with specific metrics and goals to gauge effectiveness, including preparation of promotional materials, lead capture, and post-event follow-up.
- Coordinates with other team members to provide opportunities for teacher/catechist training, including but not limited to webinars and in-person events.
- Manages campaign timelines, ensuring deliverables are completed on schedule and aligned with unit goals.
- Uses HubSpot, Google Analytics, and other reporting tools to track performance, measure ROI, and recommend improvements.
- Contributes to market research initiatives, analyzing customer demographics and buying behavior to identify growth opportunities.
- Provides regular reports on campaign effectiveness, customer engagement, and key performance indicators (KPIs).
- Partners with product owners, editorial, graphics, and media teams to create cohesive marketing content.
- Works alongside Sales & Parish Relationship Managers to ensure marketing initiatives support sales objectives and customer engagement goals.
- Coordinates with internal stakeholders to maintain consistency of brand voice and Catholic identity across campaigns.
- Assists in the development of annual marketing plans for the Paris Team, including identifying new market segments and channels for growth.
- Coordinates customer engagement efforts aimed at expanding and retaining the customer base, employing a strategic approach to foster long-term relationships and drive growth.
- Supports the allocation and tracking of the Parish team’s marketing budget.
- Contributes to continuous process improvement, including workflow integrations with Zapier and marketing automation via HubSpot and Klaviyo.
- Mentors interns or entry-level team members, providing guidance on marketing tools and processes when needed.
- Collaborates with the Sales Manager to ensure alignment with overall marketing and sales goals.
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business Administration, or related field.
- 5+ years of professional marketing experience, preferably in education, publishing, or Catholic ministry.
- Proven copywriting skills with the ability to adapt to branded voice and tone.
- A deep understanding of the Catholic faith, Catholic education, and relevant market trends.
- Strong analytical skills with the ability to turn data into actionable insights.
- Familiarity with major social media platforms such as Facebook, Instagram, etc.
- Ability to manage multiple projects in a fast-paced environment.
- Keen attention to detail with an open mind to collaboration.
- Excellent organizational, communication, and interpersonal skills.
- Comfortable working in fast-paced, ambiguous environments and taking ownership or collaborating as needed to accomplish complex projects.
- The ability to learn new systems and technical skills quickly.
- Willingness to travel occasionally to Ascension’s headquarters (Exton, PA) and conferences.
- Exemplify and live our core values of humility, passion, and integrity.
Benefits
Comp & perks- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Training & Development
- Work From Home
- Wellness Resources
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
copywritingmarketing strategycampaign managementdata analysismarket researchcustomer engagementbudget managementworkflow integrationmarketing automationproject management
Soft Skills
organizational skillscommunication skillsinterpersonal skillsattention to detailcollaborationadaptabilityownershipmentoringanalytical thinkingproblem-solving