Ascendis Pharma

Director, HCP US Marketing

Ascendis Pharma

full-time

Posted on:

Location Type: Hybrid

Location: Princeton • New Jersey • United States

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Salary

💰 $220,000 - $235,000 per year

Job Level

Lead

About the role

  • Own the HCP marketing strategy aligned to brand objectives and customer insights
  • Translate clinical data into compelling, compliant narratives that resonate with priority HCP segments.
  • Serve as a strategic thought partner on brand direction, investment decisions, and performance optimization.
  • Field Force strategy and execution lead. Responsible for field sales messaging strategy and tactical execution.
  • Support omnichannel HCP campaigns across personal promotion (sales force, speaker programs) and non-personal promotion (digital, CRM, email, paid media, congress).
  • Partner with Sales leadership to ensure field tools, messaging, and deployment are optimized for impact with top-tier targets.
  • Oversee congress strategy and tactical execution, including booth presence, symposia, and pre-/post-meeting engagement.
  • Ensure seamless integration of HCP marketing with patient and payer strategies where appropriate.
  • Leverage market research, analytics, and real-world insights to continuously refine segmentation, targeting, and messaging.
  • Establish KPIs and dashboards to measure effectiveness of HCP initiatives and inform agile optimization.
  • Drive a test-and-learn mindset to improve engagement, message pull-through, and ROI.
  • Work closely with Regulatory, Legal, and Compliance to deliver timely, compliant materials without compromising strategic intent.
  • Lead, mentor, and develop 1 direct report
  • Manage agency partners to ensure strategic alignment, quality, and on-time delivery.
  • Foster a culture of accountability, innovation, and continuous improvement.

Requirements

  • Bachelor’s degree required; MBA or advanced degree preferred.
  • 10+ years of pharmaceutical or biotech marketing experience, with significant HCP marketing leadership.
  • Proven experience leading brand strategy and omnichannel execution in a regulated environment.
  • Strong understanding of HCP engagement, sales force dynamics, and non-personal promotion.
  • Demonstrated ability to translate clinical data into impactful marketing strategies.
  • Experience leading cross-functional teams and influencing without authority.
  • Launch experience
  • Endocrinology, specialty, or rare disease experience
  • Experience managing budgets.
  • Up to 25% Travel (including select weekends) may be required.
Benefits
  • 401(k) plan with company match
  • Medical, dental, and vision plans
  • Company-offered Life and Accidental Death & Dismemberment (AD&D) insurance
  • Company-provided short and long-term disability benefits
  • Unique offerings of Pet Insurance and Legal Insurance
  • Employee Assistance Program
  • Employee Discounts
  • Professional Development
  • Health Saving Account (HSA)
  • Flexible Spending Accounts
  • Various incentive compensation plans
  • Accident, Critical Illness, and Hospital Indemnity Insurance
  • Mental Health resources
  • Paid leave benefits for new parents
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
HCP marketing strategybrand strategyomnichannel executionclinical data translationKPI establishmentbudget managementperformance optimizationmarket researchanalyticssegmentation
Soft Skills
strategic thought partnerleadershipmentoringinfluencing without authorityinnovationaccountabilitycontinuous improvementcollaborationcommunicationtactical execution
Certifications
Bachelor's degreeMBAadvanced degree