Director, Segment Marketing
Fidelity Investments
Senior Manager, Marketing
Ascendis Pharma
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Execute HCP and patient marketing strategies to support the launch and ongoing success of YORVIPATH®
- Lead development and execution of select marketing initiatives across HCP and patient audiences, ensuring alignment with brand strategy and business objectives
- Oversee day-to-day management of tactical initiatives including congress planning, patient support materials, and field team resources
- Support development of disease awareness campaigns and branded content tailored to patient and provider audiences
- Collaborate with cross-functional partners, creative and media agencies, and vendors to produce compliant assets and integrated programs
- Monitor campaign performance and customer engagement across all touchpoints and identify opportunities for optimization
- Ensure all tactics align with regulatory and compliance standards
- Collaborate within team and cross-functionally to advance brand goals
Requirements
- Bachelor’s degree required
- MBA or relevant advanced degree preferred
- 7+ years of experience in marketing or digital engagement roles, preferably in pharmaceutical or biotech settings
- Strong understanding of brand marketing principles in the pharmaceutical industry and performance optimization
- Familiarity with regulatory and compliance guidelines within the pharmaceutical industry
- Ability to manage projects cross-functionally and collaborate with multiple stakeholders
- Experience working with agency partners and media vendors
- This is a hybrid 3-day onsite role in Princeton, New Jersey
