Develop, execute, and reconcile multi-channel marketing campaigns (digital, paid social, email, events, and webinars) designed to generate new-logo pipeline
Collaborate with Business Development and Channel/Alliances teams to align campaign messaging, lead quality, and handoff processes
Plan and/or manage, and reconcile local, regional, and national events (sponsorships, Microsoft-aligned campaigns, associations, etc.) to drive awareness and lead engagement
Partner with Ascend’s alliances (e.g., Microsoft, TD SYNNEX) to leverage MDF and co-op programs for joint campaigns and lead sharing
Manage ABM programs leveraging HubSpot, Salesforce, ZoomInfo, and intent data for intent-based targeting
Collaborate with Marketing AI & Operations Manager to measure performance and continuously optimize campaigns using data insights and AI tools
Develop campaign content in collaboration with the Client Success Marketing Manager
Track lead conversion and pipeline metrics, ensuring clear attribution for new-logo revenue

Requirements

5+ years of MSP, cybersecurity, cloud, CRM, and/or IT solutions marketing experience
Proven success in demand generation and event-based marketing
Expertise of all areas of HubSpot Marketing Hub
Strong understanding of the sales funnel and ABM principles
Experience overseeing budget, tracking ROI, and coordinating co-marketing initiatives
Excellent communication, relationship, pro-active planning, and project management skills
Proficient with design tools, Adobe Creative Cloud platforms and Canva

Benefits

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand generationevent-based marketingABM principlescampaign performance measurementlead conversion trackingpipeline metricsbudget oversightROI trackingco-marketing initiatives

Soft Skills

communicationrelationship buildingpro-active planningproject management