Ascend Learning

Art Director

• Lead development and production of all NASM creative work, ensuring it is uniquely insightful, motivating and clearly establishes how we are different and better than competition.
• Differentiate our brand through creative storytelling, capturing prospective consumers' hearts and minds.
• Deliver work that commands attention based on its freshness and raw creativity.
• Partner with the VP Marketing and Director of Product and Brand Marketing to execute our new leadership brand strategy across all our marketing.
• Partner with product leadership to ensure our fitness and performance, nutrition and wellness and membership and professional enablement creative accelerates sales.
• Oversee 360-degree campaigns across paid, owned, and earned.
• Lead video pre-production, production, and post-production for all work.
• Work with our brand agency to continue to elevate our creative work and brand and production standards.
• Ensure all NASM creative work is cohesive and follows our brand standards.
• Lead, mentor and develop a high-performance team, including a designer, creative project manager and top-level nearshore resources, fostering a culture of innovation, collaboration and accountability.
• Achieve a deep understanding of our business and key insights into our consumers and use this to make our work as insightful and persuasive as possible.
• Together with our Director of Brand and Product marketing, regularly report out progress in moving key brand and metrics.
• Partner with traffic manager and creative project manager to forecast, plan, and measure creative performance.
• Stay current with consumer and industry trends, emerging technologies and new marketing tactics to ensure our marketing remains in tune with our evolving consumer and reflects the latest best practices.
• Leverage emerging technologies including Ascend approved AI tools, to enhance creative output, streamline workflows, and push the boundaries of visual storytelling.
• Adeptly manage multiple content workflows and prioritize projects across teams.
• Develop creative roadmaps and workflows that tie to business.
• Partner with product development team to produce assets to support product launches.

Creative Director – Fitness and Wellness

Sales

• Reporting to the Director of Sales, manage a team of sales reps and execute a sales strategy to promote sales growth
• Achieve both individual and team revenue expectations
• Coach a team of sales reps on consultative and value-based sales techniques
• Understand prospects’ business needs and recommend product solutions
• Evaluate individual needs, set objectives and develop training plans
• Write and conduct performance reviews and action plans
• Establish and implement sales practices for high performing sales organizations
• Demonstrate professionalism internally and externally with an ability to offer solutions
• Participate in planning sessions, monthly forecasting meetings, and lead weekly sales meetings

Sales Manager

Ecommerce

• Responsible for ecommerce merchandising strategy, including promotional strategy, discount laddering, product journey, and successful promotional campaign performance across all marketing channels.
• Develop data-driven eCommerce shopping and user experience initiatives across the customer journey, driving high-value customers to contribute to both New Customer AOV and total LTV.
• Spearhead the omnichannel retail promotional process from ideation through analysis.
• Utilize web analytics, A/B experimentation, pricing psychology, discount laddering, and bundling opportunities to play a pivotal role in the evolving marketing strategy.
• Strategize and manage the company promotional calendar for onsite, SDR, email, paid media, influencer and affiliate offers on a quarterly basis.
• Ensure accuracy and completion of all onsite promotions and special offers.
• Ideate new A/B experiments with a primary emphasis on improving Revenue per User (RPU), new customer AOV and capitalizing on new merchandising opportunities.
• Lead the cohesive, cross-channel creative strategy for promotional campaigns from concept to completion, including ideation of themes, creating, redesigning, reviewing, approving and revising copy, and reviewing all creative assets utilized across all channels.
• Responsible for all on-site product and bundle launches on nasm.org and afaa.com, including defining product positioning, promotional strategy, and upsell and/or bundle opportunities.
• Manage all e-Commerce updates related to launch, including Product Description Page (PDP) content, navigation updates, development needs, promo code management, and cross-channel impact SKU importation and management.
• Organize both internal and external QA.
• Own product launches and any post-launch action items.
• Report on product performance, focusing on improving web AOV, new customer AOV, and product mix, to measure effectiveness and strategize additional optimization opportunities.
• Analyze data, including web analytics, heatmaps, and session recordings. Utilize analytics to inform on-site marketing strategy, optimize sales and provide a seamless customer purchase journey.
• Direct Merchandising and Promotional Specialist to execute on the merchandising and promotional vision through promotional review meetings and weekly 1:1’s.
• Supervise vendors to ensure all 3rd party managed on-site marketing messaging is consistent, effective, and accurate.
• Review, manage, and prioritize incoming promotion and merchandising requests from other departments.
• Identify new ways to promote special offers on-and-off-site, continuously testing and optimizing to maximize sale potential.

Ecommerce Merchandising Manager

• Responsible for ecommerce merchandising strategy, including promotional strategy, discount laddering, product journey, and successful promotional campaign performance across all marketing channels.
• This role is responsible for developing data-driven eCommerce shopping and user experience initiatives across the entire customer journey, driving high-value customers to contribute to both New Customer AOV and total LTV.
• The eCommerce Merchandising Manager spearheads the omnichannel retail promotional process from ideation through analysis.
• This role will utilize web analytics, A/B experimentation, pricing psychology, discount laddering, and bundling opportunities to play a pivotal role in the evolving marketing strategy.
• Strategize and manage the company promotional calendar for onsite, SDR, email, paid media, influencer and affiliate offers on a quarterly basis.
• Ensure accuracy and completion of all onsite promotions and special offers.
• Ideate new A/B experiments with a primary emphasis on improving Revenue per User (RPU), new customer AOV and capitalizing on new merchandising opportunities.
• Lead the cohesive, cross-channel creative strategy for promotional campaigns from concept to completion, including ideation of themes, creating, redesigning, reviewing, approving and revising copy, and reviewing all creative assets utilized across all channels.
• Responsible for all on-site product and bundle launches on nasm.org and afaa.com, including but not limited to: Defining product positioning, promotional strategy, and any upsell and/or bundle opportunities.
• Managing all e-Commerce updates related to launch, including Product Description Page (PDP) content, navigation updates, development needs, promo code management, and cross-channel impact SKU importation and management.
• Organizing both internal and external QA.
• Own product launches and any post-launch action items.
• Reporting on product performance, with a strong emphasis on improving web AOV, new customer AOV, and product mix, to measure effectiveness and strategize additional optimization opportunities.
• Analyze data, including but not limited to web analytics, heatmaps, and session recordings. Utilize analytics to inform on-site marketing strategy, optimize sales and provide a seamless customer purchase journey.
• Direct Merchandising and Promotional Specialist to execute on the merchandising and promotional vision through promotional review meetings and weekly 1:1’s.
• Supervise vendors to ensure all 3rd party managed on-site marketing messaging is consistent, effective, and accurate.
• Review, manage, and prioritize incoming promotion and merchandising requests from other departments.
• Identify new ways to promote special offers on-and-off-site, continuously testing and optimizing to maximize sale potential.