Strategic Marketing Lead
ASC Engineered Solutions
full-time
Posted on:
Location Type: Remote
Location: Pennsylvania • United States
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Job Level
About the role
- Drive and manage vertical marketing strategies and messaging, including new product commercialization, value proposition development, industry engagement, and overall strategic leadership for all marketing activity within the vertical.
- Advance the company’s voice and position in the marketplace by developing and promoting thought-leadership content in partnership with internal subject matter experts.
- Manage editorial content and strategy for the vertical, including development of both print and digital content.
- Serve as a key strategic partner to product management, sales, and executive leadership to ensure vertical marketing campaigns align with broader company initiatives.
- Facilitate and manage stakeholder communications, including intake and prioritization of requirements, coordination of feedback, analytics review, and outbound communication of status, milestones, and deliverables.
- Support marketing and executive leadership during ASC M&A activity within the assigned vertical, including preparation of market analyses, project schedules, and marketing integration plans in support of corporate initiatives.
- Determine the appropriate mix of tactical marketing communication activities to support strategic initiatives and key projects.
- Collaborate with cross-functional stakeholders to scope, plan, and execute industry events such as trade shows, exhibits, strategic hospitality events, and major internal meetings.
- Coordinate activities with the broader Marketing team to ensure they understand project requirements, receive actionable direction, and stay aligned to cross-functional needs.
- Manage relationships with external digital agencies, creative partners, developers, and technical vendors.
Requirements
- Bachelor’s degree in marketing, Communications, Business, or related field.
- Minimum **7-10 years of corporate marketing experience**
- Experience in the **construction, building materials, architecture, or industrial manufacturing industries**.
- Experience managing **external agencies, internal marketing teams or freelance resources**.
- Familiarity and experience with CRM and marketing automation platforms (We use MS Dynamics and HubSpot).
- Experience in developing and delivering content marketing strategies including written, visual and video thought-leadership and value-proposition content to segmented, technical audiences
- Experience supporting product commercialization and B2B value-proposition development strongly preferred.
- Strong strategic thinking with the ability to translate business goals into effective marketing initiatives.
- Experience with digital marketing tactics including SEO, email, social media, and lead-management workflows (in partnership with digital team resources).
- Detail-oriented with strong analytical and problem-solving capabilities.
- Comfortable working in a fast-paced, matrixed organization
- Curiosity, openness to learning new technologies
Benefits
- Fully remote 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords
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Hard Skills & Tools
corporate marketing experiencecontent marketing strategiesproduct commercializationB2B value-proposition developmentdigital marketing tacticsSEOemail marketingsocial media marketinglead-management workflowsanalytics
Soft Skills
strategic thinkinganalytical capabilitiesproblem-solvingdetail-orientedcommunicationcollaborationstakeholder managementcuriosityopenness to learningleadership