
Federal Sales Leader
Asana
full-time
Posted on:
Location Type: Hybrid
Location: Washington • District of Columbia • Washington • United States
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Salary
💰 $182,500 - $215,000 per year
Job Level
Tech Stack
About the role
- Lead, coach and grow a remote team of Enterprise Account Executives (largely DC based), covering Asana’s Federal business
- Drive growth of net new logo acquisition and strategic expansion with named core federal accounts
- Build pipeline by developing repeatable plays across agencies, integrators, and mission use cases.
- Drive our GTM playbook for Asana Gov Sales at Asana
- Build a scalable federal sales playbook across direct, partner, and systems integrator channels
- Establish executive-level relationships across agencies and prime contractors
- Engage in complex, multi-threaded federal opportunities
- Navigate procurement vehicles, contracting pathways, and compliance frameworks
- Orchestrate internal alignment across Legal, Security, Product, and Services to accelerate deal cycles
- Provide structured field feedback into the Asana Gov roadmap
- Help prioritize AI, workflow automation, and security features critical to federal adoption
- Act as a thought partner to executive leadership on federal growth strategy
- Coach on enterprise qualification (MEDDIC/Challenger), account planning, and executive engagement
- Build a culture of performance, ownership, and mission alignment
- Attract top federal sales talent as the team scales
Requirements
- 8-12+ years leading federal enterprise sales teams in SaaS or cloud platforms
- Proven experience building a new federal business line (FedRAMP, IL4/5, etc)
- Track record of scaling revenue from early traction to repeatable growth
- Deep familiarity with federal procurement pathways (Prime/sub models, GWACs, IDIQs)
- Strong relationships across agencies and federal systems integrators
- Demonstrated success in a high-growth or scaling organization
- Passion for coaching high-performing enterprise sellers
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
Benefits
- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options to cater to your dietary preferences
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SaaScloud platformsfederal business line developmentrevenue scalingenterprise qualificationaccount planningworkflow automationAI toolsprocurement pathwayscompliance frameworks
Soft Skills
leadershipcoachingrelationship buildingstrategic thinkingperformance cultureownershipmission alignmentcuriositycollaborationdecision-making
Certifications
FedRAMPIL4IL5