Asana

Federal Sales Leader

Asana

full-time

Posted on:

Location Type: Hybrid

Location: WashingtonDistrict of ColumbiaWashingtonUnited States

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Salary

💰 $182,500 - $215,000 per year

Job Level

Tech Stack

About the role

  • Lead, coach and grow a remote team of Enterprise Account Executives (largely DC based), covering Asana’s Federal business
  • Drive growth of net new logo acquisition and strategic expansion with named core federal accounts
  • Build pipeline by developing repeatable plays across agencies, integrators, and mission use cases.
  • Drive our GTM playbook for Asana Gov Sales at Asana
  • Build a scalable federal sales playbook across direct, partner, and systems integrator channels
  • Establish executive-level relationships across agencies and prime contractors
  • Engage in complex, multi-threaded federal opportunities
  • Navigate procurement vehicles, contracting pathways, and compliance frameworks
  • Orchestrate internal alignment across Legal, Security, Product, and Services to accelerate deal cycles
  • Provide structured field feedback into the Asana Gov roadmap
  • Help prioritize AI, workflow automation, and security features critical to federal adoption
  • Act as a thought partner to executive leadership on federal growth strategy
  • Coach on enterprise qualification (MEDDIC/Challenger), account planning, and executive engagement
  • Build a culture of performance, ownership, and mission alignment
  • Attract top federal sales talent as the team scales

Requirements

  • 8-12+ years leading federal enterprise sales teams in SaaS or cloud platforms
  • Proven experience building a new federal business line (FedRAMP, IL4/5, etc)
  • Track record of scaling revenue from early traction to repeatable growth
  • Deep familiarity with federal procurement pathways (Prime/sub models, GWACs, IDIQs)
  • Strong relationships across agencies and federal systems integrators
  • Demonstrated success in a high-growth or scaling organization
  • Passion for coaching high-performing enterprise sellers
  • Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
Benefits
  • Mental health, wellness & fitness benefits
  • Career coaching & support
  • Inclusive family building benefits
  • Long-term savings or retirement plans
  • In-office culinary options to cater to your dietary preferences
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SaaScloud platformsfederal business line developmentrevenue scalingenterprise qualificationaccount planningworkflow automationAI toolsprocurement pathwayscompliance frameworks
Soft Skills
leadershipcoachingrelationship buildingstrategic thinkingperformance cultureownershipmission alignmentcuriositycollaborationdecision-making
Certifications
FedRAMPIL4IL5