National Trade Marketing Manager

Asahi Beer USA Inc

National Trade Marketing Manager responsible for brand strategy execution across Beer & RTD portfolio at Asahi Beer USA. Overseeing trade marketing initiatives and managing agency partnerships in a collaborative environment.

Posted 6/24/2026full-timeMadison • Wisconsin • 🇺🇸 United StatesMid-LevelSenior💰 $120,000 - $140,000 per yearWebsite

About the role

Key responsibilities & impact

Own national trade marketing strategy across our Beer & RTD portfolio
Lead POS, BTL programs, and execution toolkits from brief to in-market
Drive Buying Window governance and hold agencies and partners accountable to timelines
Build compelling sell-in stories and activation playbooks for Sales and Distributor partners
Own ROI analysis and share performance insights back to Brand and leadership
Serve as the connective tissue across Brand Marketing, Sales, Supply Chain, and external agencies
Travel This role requires a minimum of one U.S. market visit per month, with higher travel frequency during Annual Business Planning. Candidates based outside of Waunakee should expect approximately 2–3 trips to the Octopi office per month.

Requirements

What you’ll need

6+ years in Trade Marketing, Customer Marketing, or Commercial Marketing in beer, RTD, or beverage alcohol
Deep understanding of the U.S. three-tier system and how distributors operate
A track record of translating brand strategy into below-the-line programs that actually execute
Hands-on experience managing POS, promotions, trade toolkits, and execution calendars
Strong commercial instincts and ownership mentality around program performance and ROI

Benefits

Comp & perks

Health, dental, and vision insurance
Paid time off & 9 paid holidays
401(k) with company match
And more

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

trade marketingcustomer marketingcommercial marketingROI analysisprogram performanceexecution toolkitspromotions managementPOS managementexecution calendars

Soft Skills

leadershipcommunicationcollaborationaccountabilitystrategic thinkingstorytellingownership mentality