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About the role
- Define and lead the company’s marketing strategy, aligned with growth, revenue generation and long-term brand positioning.
- Be responsible for the entire marketing funnel, from brand (awareness), demand generation (consideration), conversion (decision), retention and expansion.
- Lead and develop high-performance teams across Branding, Performance and Product Marketing.
- Act as a strategic partner to Sales, Product, Revenue and Executive Leadership, ensuring strong alignment of go-to-market initiatives.
- Manage the marketing budget, channel mix and ROI, using data, experimentation and attribution models to inform decisions.
- Represent the company externally with partners, media outlets and at industry events.
Requirements
- Minimum of 10 years of proven experience as a senior marketing leader (VP, CMO or equivalent) in high-growth companies.
- Strong executive experience in B2B operations focused on SMB, with deep understanding of growth, demand generation and brand building.
- Proven ability to scale diverse teams, processes and marketing operations within complex organizations.
- Data-driven mindset, with experience in funnel metrics, LTV/CAC, ROI, ROAS, attribution modeling and experimentation frameworks.
- Experience in brand building with a track record in brand lift, share of voice, brand search, etc.
- Technical experience working with teams for SEO, programmatic media, social ads, events (owned and third-party), audiovisual, offline media, CRM, Design, inbound marketing, ABM and PR.
- Executive experience participating in board and executive-level agendas.
Benefits
- Medical and dental insurance with no co-pay
- Life insurance
- Allowance for medication purchases and fitness activities
- Free monthly therapy or nutritionist sessions
- Flexible meal allowance via a credit card
- Free food at headquarters
- Childcare assistance
- Parental support program
- Extended maternity and paternity leave
- In-house training platform
- Education assistance covering 70% of undergraduate and language tuition
- Home office allowance
- Work equipment provided
- Furniture allowance
- Partnerships with coworking spaces across Brazil
- Day off during the month of your birthday
- Happy Hour allowance
- Referral bonus for new hires
- Annual performance-based bonus
- Stock Options plan
- Casual work environment with no dress code
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategydemand generationconversionretentionexpansionfunnel metricsLTV/CACROIROASattribution modeling
Soft Skills
leadershipteam developmentstrategic partnershipdata-driven mindsetcommunication