Senior Marketing Operations
ASAAS
full-time
Posted on:
Location Type: Remote
Location: Remote • Brasil
Visit company websiteJob Level
Senior
About the role
- Build, maintain and evolve dashboards, KPIs and performance routines by channel, campaign, segment and journey
- Measure key metrics such as CAC, payback, ROI, channel efficiency, activation cohorts and the impact of initiatives on the PLG funnel
- Identify bottlenecks, patterns and opportunities, proposing actions and experiments for continuous improvement in acquisition, activation and customer expansion
- Ensure quality, consistency, traceability and standardization of marketing data
- Operationalize and evolve integrations, rules, naming conventions and workflows between areas such as Marketing, Product, Sales, CS, CRM and internal databases
- Structure scalable processes for campaigns, segmentations, analyses and reports, ensuring predictability and reliability of deliverables
- Monitor the efficiency of marketing investments, analyze performance variations and evaluate the impact of creatives, segmentations and messaging
- Support the setup, execution and measurement of multichannel campaigns (Google Ads, Meta Ads, CRM, email, inbound, app, content and partnerships)
- Develop and test hypotheses to accelerate acquisition, activation and engagement, prioritizing initiatives with the greatest potential for impact and scale
- Act as a connector between marketing, product, data, pre-sales, sales, channels and RevOps, working closely with the CRO, acquisition team, CRM and Product Marketing to ensure alignment between PLG, campaigns, opportunity generation and revenue strategy
- Understand and anticipate the impact of marketing actions on the commercial funnel (pre-sales, sales and channels), monitoring the dynamics of PLG leads at all stages of qualification, conversion and nurturing
- Anticipate risks, needs and opportunities, providing data-driven tactical and strategic recommendations to accelerate decisions and prevent loss of efficiency in channels and the funnel.
Requirements
- Experience with acquisition and activation funnels
- Knowledge of PLG metrics and user behavior analysis
- Knowledge of campaign planning and measurement
- Proficiency with performance tools (Google Ads, Meta Ads)
- Experience with CRM and automations (HubSpot)
- Experience structuring dashboards, metrics and reports
- Experience working with large volumes of data and critically interpreting KPIs
- Knowledge of analysis and BI tools (Metabase, Databricks or equivalents)
Benefits
- Health and dental insurance with no copayment
- Life insurance
- Financial assistance for prescription medications
- Subsidy for physical activity
- Partnership with Neon for the team's financial wellbeing
- Partnership with Zenklub for physical and mental health (4 free monthly sessions with a therapist or nutritionist)
- Quick massages at headquarters
- Flexible meal benefit (Visa card)
- Free food at headquarters
- Daycare assistance
- Parental support program
- Extended maternity and paternity leave
- In-company training platform
- Education assistance (70% subsidy for undergraduate and language tuition, and support for purchasing courses and books)
- Home office allowance
- Work equipment
- Furniture allowance
- Partnership with WOBA for coworking access
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
acquisition funnelsactivation funnelsPLG metricsuser behavior analysiscampaign planningcampaign measurementdata interpretationdashboard structuringKPI analysisperformance analysis
Soft skills
data-driven decision makingstrategic recommendationstactical recommendationsrisk anticipationopportunity identificationcross-functional collaborationcontinuous improvementprocess structuringcommunicationproblem-solving