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Senior Product Manager – Endovascular
Artivion, Inc.Senior Downstream Product Manager at Artivion managing commercialization and lifecycle for endovascular products. Driving revenue growth and collaborating with cross-functional teams in the medical device industry.
About the role
Key responsibilities & impact- Develop and execute downstream marketing strategies to achieve revenue and market share targets
- Become marketing leader for endovascular portfolio, responsible for market development, marketing and execution through partnership with the NA sales team
- Lead product launches, new indications, and market development initiatives
- Partner with Sales Leadership to implement integrated and powerful marketing plans/programs
- Monitor market trends, competitive dynamics, and business performance to inform strategy
- Collaborate with regional marketing teams and sales leadership (as needed) to understand, and support regional goals, regional product launch and regional market research
- Build and maintain relationships with key opinion leaders (cardiac & vascular surgeons)
- Engage customers through field travel, trainings, and industry congresses
- Translate voice of customer insights into actionable commercial initiatives
- Collaborate with Medical Education, Clinical team, and physician consultants to support and ensure ongoing clinician education goals and outcomes align with business goals
- Manage full product lifecycle including positioning, segmentation, and portfolio optimization
- Identify growth opportunities, differentiation strategies, and line extensions
- Support forecasting and demand planning with Sales, Operations, and Finance
- Develop value propositions, messaging, and marketing collateral
- Create and deliver training tools for sales teams and physician education
- Ensure field readiness and successful adoption of new products
- Partner with Upstream Marketing, R&D, Clinical, Regulatory, Operations, etc
- Provide market insights to inform pipeline, clinical strategies and business decisions
- Support clinical programs, publications, and physician training initiatives
- Manage marketing budgets and annual planning process
- Track ROI and optimize marketing investments
- Present performance updates and strategic plans to leadership
Requirements
What you’ll need- Bachelor’s degree in business, engineering, life sciences, or related field (MBA welcomed)
- 8+ years of experience in the medical device industry experience
- Endovascular experience highly preferred
- Proven success in downstream/product marketing, including product launches and market development
- Strong clinical and technical acumen in complex procedural environments knowledge of aortic anatomy preferred
- Demonstrated ability to extract and translate customer insights into commercial strategies and execution plans
- Experience working cross-functionally across the product lifecycle
- Strong analytical, financial, and strategic thinking skills
- Excellent communication, presentation, and stakeholder management capabilities
- Ability to travel ~30%
Benefits
Comp & perks- Health insurance
- 401(k) retirement plan
- Paid time off
- Flexible work arrangements
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
downstream marketingproduct launchesmarket developmentforecastingdemand planningvalue propositionsmarketing collateralROI trackingstrategic planningportfolio optimization
Soft Skills
analytical skillsstrategic thinkingcommunication skillspresentation skillsstakeholder managementrelationship buildingcustomer insights translationcross-functional collaborationleadershiptraining development
Certifications
Bachelor’s degreeMBA