Articulate

Senior Manager, Lifecycle Marketing

Articulate

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $129,900 - $172,144 per year

Job Level

Senior

About the role

  • Own and evolve the end-to-end lifecycle marketing strategy across engagement, conversion, adoption, retention, and cross-sell
  • Establish clear KPIs across the funnel and ensure lifecycle programs are driving measurable impact on pipeline, trial conversion, customer adoption, and expansion revenue
  • Leverage qualitative and quantitative data to identify growth opportunities and continuously optimize lifecycle programs
  • Manage a prioritized lifecycle roadmap, balancing experimentation with scalable program development
  • Contribute domain expertise to the development of strategic cross-functional projects that leverage lifecycle marketing channels
  • Confidently present strategy, performance insights, and recommendations to leadership and cross-functional stakeholders
  • Manage and develop three direct reports, providing consistent coaching, performance feedback, and career development
  • Act as a player-coach, remaining close to campaign builds and automation logic to guide troubleshooting, QA complex workflows, and raise the team's technical capabilities
  • Foster a culture of accountability, curiosity, and continuous improvement
  • Collaborate with Creative and Product Marketing teams to craft and iterate on effective messaging for our target audience segments
  • Partner closely with Marketing Operations team to ensure lifecycle programs are built efficiently, data flows reliably, and tooling supports business goals
  • Partner with Sales and Customer Success leaders to ensure messaging alignment through the funnel
  • Work with Growth Product team to identify and test opportunities to deepen product adoption, increase conversion, and improve retention

Requirements

  • 8+ years of experience in lifecycle marketing, preferably at a B2B SaaS organization
  • Expertise in lifecycle marketing best practices, especially in a product-led growth environment
  • Extensive hands-on experience with lifecycle marketing tools such as Marketo and Braze (or similar tools)
  • Experience managing direct reports and developing high-performing individual contributors
  • Demonstrated ability to influence cross-functional stakeholders and present strategic recommendations to leadership
  • Strong analytical skills and ability to translate performance data into actionable insights
  • Excellent prioritization and project management abilities
  • Outstanding verbal and written communication skills
  • High attention to detail and commitment to quality
  • Four-year college degree or equivalent experience.
Benefits
  • bonuses
  • robust suite of benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingdata analysiscampaign managementperformance metricsproject managementautomation logicKPI establishmentgrowth opportunities identificationprogram development
Soft Skills
leadershipcoachingcommunicationcollaborationprioritizationattention to detailinfluencecuriosityaccountabilitycontinuous improvement