Content Marketing Specialist

Articulate

full-time

Posted on: 1/8/2026

Location Type: Remote

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💰 $60,900 - $80,666 per year

About the role

Independently create a diverse range of high-quality marketing assets, including blogs, thought leadership guides, product brochures, web copy, and e-learning courses.
Collaborate closely with the Acquisition, Integrated Marketing, Lifecycle, Global Marketing, Enablement, Sales, and Customer Success teams to align on messaging and positioning and to apply these insights to your specific content programs.
Support efforts for our core L&D audience while working to expand beyond it to capture new domestic and global market segments.
Research, propose, and test new content types and channels to better engage our target market.
Own and execute content programs aligned to Articulate’s growth marketing strategy. Collaborate with cross-functional teams to identify content needs, prioritize initiatives, and deliver high-impact assets. This includes pitching, researching, and creating content that supports major initiatives such as growth campaigns, product releases, sales enablement, customer success programs, and key industry events.

2-5 years of content marketing experience at a B2B SaaS company
Exceptional communication skills and a proven track record as an amazing storyteller, compelling writer, and detail-oriented editor.
A solid understanding of content's impact on pipeline generation and website traffic.
Understanding of the content marketing funnel, relevant channels, and metrics used to drive and support revenue goals.
Familiarity with SEO best practices and a developing understanding of how to incorporate AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) into content strategy for enhanced brand and platform awareness.
Proven ability to work cross-functionally (especially with Sales, Success, and Marketing) in a dynamic, fast-paced environment.
A proactive, tenacious, and adaptable problem-solver who can gracefully juggle new requests and responsibilities alongside core content development tasks.
Excellent time-management skills and ability to prioritize competing projects with minimal direction, based on organizational strategic goals
Bachelor’s degree or higher.

Benefits

This position is also bonus eligible.
Articulate also offers a robust suite of benefits, check out the website for a full list.

Tip: use these terms in your resume and cover letter to boost ATS matches.

content marketingSEOAEOGEOcontent marketing funnelpipeline generationwebsite trafficcontent strategyB2B SaaScontent creation

communication skillsstorytellingwritingeditingproblem-solvingtime managementadaptabilitycollaborationprioritizationattention to detail

Bachelor’s degree