Artemax, Inc.

Marketing

• Plan, create, and publish content updates across 7+ websites to keep messaging seasonally relevant, accurate, and optimized for the customer experience
• Manage product listings, landing pages, banners, and promotional content to support campaigns and seasonal initiatives
• Monitor competitor websites regularly, tracking promotions, pricing, content changes, and UX trends to ensure Artemax remains competitive
• Troubleshoot site and order issues in partnership with Production, Customer Service, and IT, escalating and resolving problems in a timely manner
• Oversee the customer review program, monitoring and responding to feedback across platforms to protect and enhance brand reputation
• Build and maintain regular reporting on website KPIs including traffic, conversion rate, average order value, bounce rate, and revenue, using GA4 and other reporting tools
• Use behavior analytics tools such as HotJar and GA4 to identify friction points and drop-off areas within the customer journey, translating findings into actionable recommendations
• Support ongoing A/B and multivariate testing initiatives for site content, copy, and page layouts, documenting results and sharing insights with stakeholders
• Present monthly digital performance summaries to the marketing team, highlighting trends, wins, and areas for improvement
• Execute day-to-day SEO tasks including keyword research, on-page optimization, meta tag management, internal linking, and technical SEO audits across all websites
• Partner with 3rd party to ensure SEO best practices are embedded in copy, blogs, landing pages, and site architecture

Marketing Coordinator