arsEdition GmbH

Digital Marketing Manager

arsEdition GmbH

full-time

Posted on:

Location Type: Hybrid

Location: München • 🇩🇪 Germany

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Job Level

Junior

About the role

  • Responsible for the digital marketing of our entire product portfolio (books, gifts, games) across all relevant channels.
  • Developing, executing and optimizing TikTok, Meta and YouTube campaigns with the aim of achieving bestseller placements.
  • Further developing our website as a central showcase — both technically and editorially, with a focus on GEO and modern SEO standards.
  • Independently managing ads on all relevant platforms and coordinating external agencies.
  • Planning and controlling the marketing budget, conducting regular performance checks and reporting to the team.
  • Close collaboration with the Amazon team to develop joint strategies for maximum visibility and sell-through.
  • Ongoing analysis of performance (website, Amazon, campaigns) and deriving innovative GEO and content strategies.

Requirements

  • Several years of experience in performance marketing and search engine optimization (SEO/GEO), ideally with knowledge of AI-supported methods.
  • Strong hands-on mentality combined with strategic foresight.
  • Goal- and results-oriented working style with a focus on visibility and conversion.
  • Experience managing budgets, agencies and digital campaigns.
  • Enthusiasm for digital sales of books, gifts and games and the ability to motivate others around digital topics.
  • Knowledge of shop systems (e.g., Shopify), tracking, web analytics and CRM (e.g., HubSpot, Brevo) is advantageous.
  • Experience in the publishing sector is not a requirement but is welcomed.
  • Openness to using AI and digital tools; confident use of MS Office 365 and Teams is assumed.
Benefits
  • Respect and an open-door culture are as important to us as a healthy work–life balance.
  • Sustainability is not just a buzzword for us; it is implemented through a dedicated project group.
  • We operate a hybrid working model combining remote work and in-office presence.
  • Flexible working hours within our flextime model.
  • We offer tailored, individual professional development opportunities for all employees.
  • We support families with tax-free subsidies for childcare costs.
  • We subsidize the Deutschlandticket Job.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
performance marketingsearch engine optimizationGEOdigital campaignsbudget managementweb analyticsAI-supported methodscontent strategiesadvertising managementconversion optimization
Soft skills
strategic foresightgoal-orientedresults-orientedmotivational skillshands-on mentalitycollaborationanalytical thinkinginnovationcommunicationteamwork