Vice President of Marketing

Arrowhead Programs

Vice President of Marketing leading marketing strategy and execution for Brown & Brown in Lake Mary, FL. Responsible for agency distribution, brand positioning, and marketing budget oversight.

Posted 4/23/2026full-timeLake Mary • Florida • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Develop, manage, and expand Preferred’s agency distribution system.
Partner with the SVP of Trust Services to align overall marketing strategy, messaging, and go-to-market plans.
Identify, recruit, and onboard new agents; monitor performance and engagement.
Support agents in identifying and developing new member and prospect relationships.
Deliver regular presentations on PRU and Preferred to agents, trustees, and trade associations.
Assist agents with presentations to members and prospects, including preparation of materials and messaging.
Coordinate cross-functional development and launch of new products and services.
Build and maintain relationships with key associations (e.g., PRIMA, AGRIP, RIMS) to strengthen market visibility and engagement.
Develop and manage the departmental budget; monitor spend, ROI, and vendor performance.

Requirements

What you’ll need

Associate’s degree in business or marketing, or equivalent work experience
Proficiency with Microsoft Word, Excel, and PowerPoint
Excellent communication, negotiation and presentation skills
Technical expertise in all phases of public entity insurance
Significant experience working with self-insurance pools or trusts
Willingness to conduct extensive travel
Creativity and problem solving skills
Ability to lead and manage marketing strategy, planning, and execution
Driving for business purposes
A Motor Vehicle Report will be issued and reviewed upon employment and once every three years thereafter
Bachelor’s degree in business or marketing (preferred)

Benefits

Comp & perks

Health Benefits : Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance
Financial Benefits : ESPP; 401k; Student Loan Assistance; Tuition Reimbursement
Mental Health & Wellness : Free Mental Health & Enhanced Advocacy Services
Beyond Benefits : Paid Time Off, Holidays, Preferred Partner Discounts and more.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

public entity insuranceself-insurance poolsmarketing strategybudget managementpresentation preparationnegotiationcommunication

Soft Skills

creativityproblem solvingleadershiprelationship building