Digital Marketing Specialist – Virtual Experiences

Arrow Electronics

Digital Marketing Specialist managing webinars and virtual events for Arrow Electronics, a global technology solutions provider. Coordinating platforms, speakers, registrations, production, and performance reporting.

Posted 8/5/2026full-timeTlaquepaque • 🇲🇽 MexicoMid-LevelSenior💰 MX$31,575 - MX$41,580 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning and executing virtual events, including managing logistics, engaging speakers, and analyzing performance metrics. Proficient in utilizing virtual event platforms to enhance audience engagement and streamline event processes.

Highest-signal resume keywords

Virtual Event PlanningMicrosoft Teams LiveON24GoToWebinarPost-Event Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event SetupAudience SegmentationEmail CommunicationReal-Time Registration MonitoringTechnical ModerationEngagement Metrics Tracking

Soft Skills

Attention to DetailProcess-Driven MindsetStakeholder ManagementCollaboration

Tools & Technologies

Virtual Event PlatformsEvent Production Tools

Industry Keywords

WebinarsVirtual EventsGlobal Event ManagementCross-Regional Collaboration

About the role

Key responsibilities & impact

Plan and execute live webinars and virtual events end-to-end, including event setup, registration, live production, recording, and post-event follow-up.
Manage event logistics on virtual event platforms such as Microsoft Teams Live, ON24, GoToWebinar, or similar tools.
Build and coordinate event invitations and registrations, including audience segmentation, email communications, reminders, and real-time registration monitoring.
Train and support internal and external speakers through platform guidance, rehearsals, and live technical moderation during events.
Act as a virtual events platform administrator by maintaining templates and access, troubleshooting issues, and improving engagement features such as polling, Q&A, and captions.
Manage a global virtual events calendar and collaborate with regional marketing teams across different time zones.
Coordinate with external agencies and vendors for additional production support, including budget and delivery oversight.
Track event performance and prepare post-event reports covering attendance, engagement metrics, and lead or pipeline attribution.

Requirements

What you’ll need

Hands-on experience planning and delivering webinars or virtual events end-to-end
Strong operational and process-driven mindset, with attention to detail and quality standards
Experience with virtual event platforms such as Microsoft Teams Live, ON24, GoToWebinar, or similar
Proven ability to manage and support speakers and stakeholders in a live, high-pressure environment
Experience working in an international context with cross-regional teams and time zones
Solid understanding of post-event reporting, engagement metrics, and marketing performance tracking

Benefits

Comp & perks

30 days of Christmas bonus
40% vacation premium
12 vacation days plus 2 floating days
Vision and Dental Assistance
Life Insurance
Healthcare Insurance
10% Food/Pantry Vouchers
Restaurant Vouchers
13% Savings Fund
Access to Arrow’s Employee Discount Program
Growth Opportunities, and more!