Arrow Components

Global Marketing Account Lead

Arrow Components

full-time

Posted on:

Location Type: Remote

Location: Florida • New Hampshire • United States

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Salary

💰 $93,500 - $145,200 per year

Job Level

Senior

About the role

  • Develops, plans and leads the execution of global marketing strategy and experiences targeting both partner ecosystem audiences and direct sales end customers.
  • Responsible for the full marketing mix: to recruit, enable, and grow IT partners and develop net new business through global demand generation programs targeting end customers.
  • Liaise with global and regional marketing teams and stakeholders to build synergies and work collaboratively.
  • Own the tracking and reporting of global campaign KPIs and results in line with business expectation, responsible for regular communication of results to internal and external stakeholders.
  • Develop global go-to-market strategy, product positioning and messaging and target audiences/personas to create high-impact marketing campaigns that generate sales ready leads from suitable buyers.
  • Owns global marketing budget to deliver ROI against marketing plans, through effective marketing execution, leveraging Arrow ECS Performance Marketing Team.
  • Analyzes and articulates campaign effectiveness and metrics to Arrow, including but not limited to MQLs, Pipeline Value and Estimated Revenue.
  • Proposes creative ideas to maximize the impact of campaigns and drive growth.

Requirements

  • Typically requires 5 to 7 years of global marketing experience
  • Minimum 3 years of experience in strategic marketing plan creation
  • Experience developing multi-tactic campaigns for multi-region execution utilising digital marketing, field marketing (event experience a must) and Account Based Marketing techniques.
  • Experience in developing marketing plans both to and through channel ecosystem partners.
  • Experience working in the IT channel with partners, preferably a distributor.
  • Team player, with strong interpersonal service skills
  • Ability to work in a fast-paced environment and handle several projects and multiple stakeholders at one time
  • Strong writing, presentation and communication skills
  • Proficient in Microsoft Office products.
Benefits
  • Medical, Dental, Vision Insurance
  • 401k, With Matching Contributions
  • Short-Term/Long-Term Disability Insurance
  • Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
  • Paid Time Off (including sick, holiday, vacation, etc.)
  • Tuition Reimbursement
  • Growth Opportunities
  • And more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
global marketing strategydemand generationcampaign trackingKPI reportinggo-to-market strategyproduct positioningmulti-tactic campaignsdigital marketingfield marketingAccount Based Marketing
Soft Skills
interpersonal skillsteam playercommunication skillswriting skillspresentation skillsorganizational skillsability to handle multiple projectscollaborationcreativityadaptability