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Campaign Marketing Manager
Arrow Components. The Campaign/Segment Marketing manager will report into Arrow’s corporate marketing department and provide support to the global component supplier marketing team through the execution and management of strategic verticals.
About the role
Key responsibilities & impact- The Campaign/Segment Marketing manager will report into Arrow’s corporate marketing department and provide support to the global component supplier marketing team through the execution and management of strategic verticals.
- Create and execute digital marketing campaigns to drive collaboration between Arrow vertical markets.
- Manage digital marketing activities including webinars, webpages, and social media, as well as field enablement support.
- Collaborate with Digital and Arrow Studio to implement and execute campaigns.
- Promote new product introductions (NPI).
- Content creation around critical applications associated within strategic vertical markets.
- Provide technical project management support to key internal stakeholders, with a focus on leveraging data to provide feedback on campaign effectiveness.
- Apply and leverage marketing tools and champion marketing automation initiatives.
- Encompass Arrow’s corporate branding as a global technology enabler in the creation and management of campaigns.
Requirements
What you’ll need- Bachelor’s degree in business, marketing, communications, or related field
- A minimum of 8 years of related marketing experience, specifically successful campaign management
- Experience in marketing verticals such as medical and factory automation, and others preferably
- Experience with marketing automation software and tools
- Prior success developing and executing brand campaigns across the full mix of marketing and communication channels
- Excellent technical writing skills
- Strong project management skills with the ability to manage multiple projects simultaneously
- Technology savvy with the ability to learn new applications quickly
- Advance proficiency with Microsoft Office – particularly Excel
- Prior experience creating content and campaigns for electronics manufacturers strongly preferred.
Benefits
Comp & perks- Medical, Dental, Vision Insurance
- 401k, With Matching Contributions
- Short-Term/Long-Term Disability Insurance
- Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
- Paid Time Off (including sick, holiday, vacation, etc.)
- Tuition Reimbursement
- Growth Opportunities
- And more!
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingcampaign managementcontent creationtechnical project managementmarketing automationdata analysisbrand campaign developmentMicrosoft Excel
Soft Skills
collaborationtechnical writingproject managementmultitaskingtechnology adaptability
Certifications
Bachelor’s degree in businessBachelor’s degree in marketingBachelor’s degree in communications