Campaign Marketing Manager
Arrow Components
full-time
Posted on:
Location Type: Hybrid
Location: Arizona • United States
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Salary
💰 $93,500 - $157,300 per year
About the role
- The Campaign/Segment Marketing manager will report into Arrow’s corporate marketing department and provide support to the global component supplier marketing team through the execution and management of strategic verticals.
- Create and execute digital marketing campaigns to drive collaboration between Arrow vertical markets.
- Manage digital marketing activities including webinars, webpages, and social media, as well as field enablement support.
- Collaborate with Digital and Arrow Studio to implement and execute campaigns.
- Promote new product introductions (NPI).
- Content creation around critical applications associated within strategic vertical markets.
- Provide technical project management support to key internal stakeholders, with a focus on leveraging data to provide feedback on campaign effectiveness.
- Apply and leverage marketing tools and champion marketing automation initiatives.
- Encompass Arrow’s corporate branding as a global technology enabler in the creation and management of campaigns.
Requirements
- Bachelor’s degree in business, marketing, communications, or related field
- A minimum of 8 years of related marketing experience, specifically successful campaign management
- Experience in marketing verticals such as medical and factory automation, and others preferably
- Experience with marketing automation software and tools
- Prior success developing and executing brand campaigns across the full mix of marketing and communication channels
- Excellent technical writing skills
- Strong project management skills with the ability to manage multiple projects simultaneously
- Technology savvy with the ability to learn new applications quickly
- Advance proficiency with Microsoft Office – particularly Excel
- Prior experience creating content and campaigns for electronics manufacturers strongly preferred.
Benefits
- Medical, Dental, Vision Insurance
- 401k, With Matching Contributions
- Short-Term/Long-Term Disability Insurance
- Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
- Paid Time Off (including sick, holiday, vacation, etc.)
- Tuition Reimbursement
- Growth Opportunities
- And more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingcampaign managementcontent creationtechnical project managementmarketing automationdata analysisbrand campaign developmentMicrosoft Excel
Soft Skills
collaborationtechnical writingproject managementmultitaskingtechnology adaptability
Certifications
Bachelor’s degree in businessBachelor’s degree in marketingBachelor’s degree in communications