Marketing Campaign Manager, Semiconductor
Arrow Components
full-time
Posted on:
Location Type: Hybrid
Location: Arizona • Colorado • United States
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Salary
💰 $116,700 - $169,400 per year
About the role
- Plan and manage marketing campaigns in support of Global Components, Semiconductor related priorities
- Partner closely with supplier management and other internal stakeholders to align campaign objectives, messaging, and timing
- Support field enablement activities by partnering across the business, including with the field and sales teams, to translate campaign objectives into clear enablement assets, guidance, and timelines that help the field understand what’s being promoted, why it matters, and how to engage customers effectively
- Work cross-functionally with marketing teams to coordinate execution across channels and programs
- Manage campaign timelines, budgets, and deliverables from intake through launch and post-campaign analysis
- Ensure campaign plans are clearly defined, well-sequenced, and aligned to business goals
- Track, analyze, and report on campaign performance, translating results into insights and recommendations
- Use performance data and learnings to optimize in-flight campaigns and inform future planning
Requirements
- 10+ years of experience in B2B marketing, ideally within electronics, components, industrial, or technology-driven environments
- Direct experience managing integrated marketing campaigns supporting product portfolios, business units, or vertical markets—owning planning, execution, and performance measurement
- Strong understanding of electronics or component-based businesses, including how product availability, lifecycle status, and technical differentiation influence go-to-market strategy and campaign performance
- Proven ability to manage always-on and programmatic marketing efforts, balancing baseline demand generation with incremental campaign investments to support business priorities
- Experience working in a highly collaborative, matrixed organization, partnering closely with product management, supplier management, sales, and marketing teams
- Demonstrated success driving measurable outcomes, including demand generation, pipeline contribution, eCommerce revenue, or lead generation in B2B environments
- Highly analytical and data-driven, with hands-on experience using performance data to evaluate effectiveness and inform optimization and planning decisions
- Strong planning and budget management skills, including forecasting, pacing, and performance reporting
- Experience coordinating with multiple internal teams or external partners, ensuring alignment, accountability, and timely execution
Benefits
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Applicant Tracking System Keywords
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Hard Skills & Tools
B2B marketingintegrated marketing campaignscampaign performance measurementdemand generationpipeline contributioneCommerce revenuelead generationbudget managementperformance data analysiscampaign optimization
Soft Skills
collaborationcommunicationplanninganalytical thinkingorganizational skillsstakeholder managementcross-functional teamworkproblem-solvingtime managementadaptability