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Demand Generation Manager
ArrayDemand Generation Manager at Array focusing on pipeline growth through multi-channel strategies in the fintech space. Collaborating closely with Sales and Revenue Operations to drive demand generation success.
About the role
Key responsibilities & impact- Own, build and execute quarterly demand generation plans that support our sales verticals’ goals, and drive top-of-funnel pipeline growth
- Deploy the right programmatic and account-specific tactical mix to deliver the right content at the right time
- Partner closely with Sales and Revenue Operations to build and prioritize target accounts based on opportunity size
- Define performance KPIs / campaign goals and track, measure, and report on funnel performance (traffic → leads → MQLs → pipeline)
- Leverage our marketing automation system to execute on campaigns and report on their performance
- Partner cross functionally to improve landing page conversion and to optimize MAL to MQL conversion rates
- Plan and launch multi-channel campaigns (digital, ABM-lite, email, partnerships, events/webinars)
- Innovate on existing campaign ideas with new ideas welcome that will deliver value and deepen customer relationships over time
- Maintain a habit of using AI tools to think, build, and ship faster—it’s your default, not an afterthought
Requirements
What you’ll need- 5+ years of experience in demand generation marketing, ideally within a B2B role
- Deep familiarity with marketing automation tools like Marketo, Hubspot, and Salesforce
- Experience developing and executing a B2B demand generation strategy that spans across multiple products or sales verticals
- Proven track record of driving inbound growth and top-of-funnel pipeline
- Strong written and verbal communication skills, infused with empathy
- A burning curiosity to understand how things work and to continuously seek to improve them
- The desire to continuously learn and takes real time feedback as an input to their growth
- Demonstrable experience with email marketing, lead generation and account based marketing
- Experience creating and executing nurturing strategies in a marketing automation platform
- Excellent analytical abilities & a confident grasp on the ROI metrics that matter
- A bias to action and prioritize progress over perfection
- A belief that AI is reshaping work, you instinctively use it to accelerate everything you do
Benefits
Comp & perks- Full medical, dental, and vision, premiums covered at 100% for full-time employees and 70% for dependents
- Unlimited PTO and sick leave + 14 company holidays to encourage a healthy work-life blend
- 100% 401k match up to 4% with immediate vesting
- Generous and competitive parental leave for all parents
- $1,000 desk setup subsidy to set-up your unique remote office
- $100/month to subsidize wifi/cell phone expenses
- Summer Fridays (half-day Fridays) typically from late May to the end of August
- AnniversArray Kits for work anniversaries
- Commuter benefits for those who choose to go into our New York City or San Francisco office spaces
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generation marketingB2B marketingcampaign performance trackinglead generationaccount based marketingemail marketingnurturing strategiesmarketing automationROI metricsmulti-channel campaigns
Soft Skills
strong written communicationstrong verbal communicationempathycuriositycontinuous learningfeedback receptivenessanalytical abilitiesbias to actionprioritizationinnovation