Marketing Manager

Array Behavioral Care

Marketing Manager developing integrated marketing campaigns to support a virtual psychiatry practice's objectives. Collaborating with sales and cross-functional teams to drive leads and growth initiatives.

Posted 5/16/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $120,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and refine Ideal Customer Profiles (ICPs)
Plan and execute integrated, multi-channel lead generation and demand programs
Support and execute account-based marketing (ABM) programs for priority segments and named accounts
Partner closely with sales to align marketing campaigns with outbound and account-based efforts
Own campaign strategy, planning, execution, and optimization
Create and manage campaign content
Provide clear guidance on audience segmentation, creative direction, channel mix, and calls to action (CTAs)
Partner with creative and design teams to ensure campaign visuals and messaging align with brand standards
Support competitive displacement and growth initiatives
Plan and execute webinars, virtual events, field events, and third-party conferences
Monitor and analyze campaign performance across channels and funnel stages
Partner with marketing operations to implement, test, and optimize marketing automation workflows
Share campaign results, insights, and learnings with cross-functional stakeholders

Requirements

What you’ll need

Bachelor's degree in marketing, communications, or a related field
5+ years of experience in B2B lead generation, growth marketing, or demand generation roles
Experience supporting or executing ICP-based targeting and account-based marketing (ABM) programs
Strong understanding of multi-channel campaign strategy and execution
Excellent writing skills with experience crafting content across multiple marketing channels
Ability to translate buyer needs, competitive insights, and performance data into compelling, results-driven campaigns
Strong project management skills
Data-driven mindset with experience analyzing campaign performance
Experience collaborating cross-functionally with sales, marketing operations, product marketing, and creative teams

Benefits

Comp & perks

Medical, dental, and vision insurance
Employer paid life & long-term disability insurance
Additional voluntary benefits include short-term disability, voluntary employee, spousal and child life insurance, accident, critical illness, hospital, or confinement insurance
Flexible spending accounts (FSA) and health savings account (HSA) contributions
15 days of accrued PTO annually
8 paid holidays
3 floating holidays
401k

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lead generationdemand generationaccount-based marketingcampaign strategyaudience segmentationcontent creationmarketing automationcampaign performance analysismulti-channel marketingwebinar planning

Soft Skills

project managementwriting skillscollaborationdata-driven mindsetcreative directioncommunicationstrategic thinkinginsight sharingresults-drivenguidance

Certifications

Bachelor's degree in marketingBachelor's degree in communications