Array Behavioral Care

Marketing

• Develop and refine Ideal Customer Profiles (ICPs)
• Plan and execute integrated, multi-channel lead generation and demand programs
• Support and execute account-based marketing (ABM) programs for priority segments and named accounts
• Partner closely with sales to align marketing campaigns with outbound and account-based efforts
• Own campaign strategy, planning, execution, and optimization
• Create and manage campaign content
• Provide clear guidance on audience segmentation, creative direction, channel mix, and calls to action (CTAs)
• Partner with creative and design teams to ensure campaign visuals and messaging align with brand standards
• Support competitive displacement and growth initiatives
• Plan and execute webinars, virtual events, field events, and third-party conferences
• Monitor and analyze campaign performance across channels and funnel stages
• Partner with marketing operations to implement, test, and optimize marketing automation workflows
• Share campaign results, insights, and learnings with cross-functional stakeholders

Marketing Manager

Operations

• Analyze end-to-end workflows to identify bottlenecks, risks, and improvement opportunities
• Recommend changes that improve performance, scalability, and service delivery
• Document and optimize staffing, scheduling, capacity, and demand workflows
• Partner across teams to turn operational questions into measurable analyses and recommendations
• Analyze staffing needs by monitoring demand, availability, performance, and growth
• Evaluate coverage, utilization, and productivity to align capacity with demand
• Build and maintain forecasting and workforce planning models (scenarios, capacity, recommendations)
• Identify gaps between projected demand and resources and propose solutions
• Support planning for volume changes, seasonality, expansion, and constraints
• Partner with Growth/RevOps to define and document core GTM processes (stages, handoffs, closed-loop feedback)
• Build recurring dashboards and reviews that connect commercial performance to operational capacity
• Support CRM improvements (requirements, data quality, adoption). Salesforce is a plus, not required
• Build dashboards, reports, and recurring analyses to monitor performance and key metrics
• Translate data into clear insights for leaders and stakeholders
• Track KPIs (efficiency, coverage, productivity, turnaround time, outcomes) and highlight drivers
• Run ad hoc analyses to support decisions, process changes, and strategic initiatives
• Present findings to technical and non-technical audiences
• Extract and analyze data from multiple systems to support decisions
• Write and maintain SQL queries for data validation, reporting, and analysis
• Use Excel/Power BI (or similar) to build scalable analyses and reporting
• Apply forecasting, trend analysis, root cause analysis, and scenario modeling to solve problems
• Use Python (preferred) or similar tools to automate and enable advanced analysis
• Ensure data accuracy and consistency in all outputs

Operations Analyst

QA Engineer

• Build, implement, and manage a comprehensive Quality Assurance program
• Develop and maintain QA scorecards for evaluations
• Establish standard operating procedures and best practices within QA
• Conduct regular audits and evaluations across all communication channels
• Analyze feedback to identify trends and areas for improvement
• Provide detailed reporting and insights for performance enhancement
• Lead performance reviews across call center lines of business
• Collaborate with leaders to develop action plans based on QA findings
• Recommend process enhancements and workflow improvements
• Conduct functional assessments and time studies to establish productivity standards

Marketing Manager

Operations Analyst

Quality Assurance Manager