Array Behavioral Care

Sales

• Drive sales growth with new health system partners
• Develop a robust understanding of addressable market within territory including current partners, prospects, systems, professional groups and regulations
• Develop, maintain, and execute on a strategic plan for territory management
• Build and maintain a sufficient opportunity pipeline through direct efforts and collaboration with marketing.
• Qualify opportunities based on relevant knowledge of operational realities and organizational strategy
• Maintain engagement and momentum through complex, mid to long-term, multi-stakeholder sales cycles
• Monitor, set and manage appropriate expectations with prospects to set the stage for successful implementations
• Collaborate regularly with Array’s clinical, operational and technical teams to roll out new contracts and play a significant role in communicating with new partners along the implementation timeline
• Diligently document sales information and activity within Salesforce CRM
• All other duties as assigned

Sales Director – Northeast Region

Therapist

• Provide mental health services such as intake, therapy and counseling
• Provide video-based behavioral health assessment with patients
• Assist with de-escalation and stabilization
• Phone or video capture any readily available collateral information from other sources
• Analyze psychological/psychosocial aspects of individual interrelationships to gain understanding of an individual’s thoughts, feelings, and behaviors
• Provide written recommendation on next level of assessment or care
• Maintain documentation within partner site’s EMR
• Maintain a therapeutic and safe environment for all
• Provide observational feedback within the multidisciplinary team context
• Maintain all required certifications and licenses

Marketing

• Develop and refine Ideal Customer Profiles (ICPs) in partnership with sales, product marketing, and revenue operations to support effective targeting and segmentation strategies.
• Plan and execute integrated, multi-channel lead generation and demand programs across email, paid media, social, content syndication, events, and outbound motions.
• Support and execute account-based marketing (ABM) programs for priority segments and named accounts, aligning messaging, channels, and offers to buying committees.
• Partner closely with sales to align marketing campaigns with outbound and account-based efforts, ensuring coordination on targeting, timing, and messaging.
• Own campaign strategy, planning, execution, and optimization from concept through launch, reporting, and iteration.
• Create and manage campaign content, including email copy, landing pages, ads, event promotions, social media posts, and related assets tailored to target audiences.
• Provide clear guidance on audience segmentation, creative direction, channel mix, and calls to action (CTAs) to maximize engagement, conversion, and lead quality.
• Partner with creative and design teams to ensure campaign visuals and messaging align with brand standards and strategic objectives.
• Support competitive displacement and growth initiatives by translating competitive insights and value propositions into targeted campaigns and messaging.
• Plan and execute webinars, virtual events, field events, and third-party conferences as part of integrated lead and pipeline generation strategies.
• Coordinate pre-event promotion, live or on-site execution support, and post-event follow-up campaigns in collaboration with sales and marketing operations.
• Monitor and analyze campaign performance across channels and funnel stages, using data to continuously optimize results and inform future strategy.
• Partner with marketing operations to implement, test, and optimize marketing automation workflows, lead routing, and scoring processes.
• Stay current on industry trends, marketing best practices, and emerging channels to continuously improve campaign effectiveness.
• Perform other duties as needed.
• Share campaign results, insights, and learnings with cross-functional stakeholders to support ongoing planning and optimization.

Marketing Manager

Performance Marketing

• Support execution of ABM and demand generation campaigns aligned to defined audiences, accounts, and growth priorities
• Assist with campaign build, launch, and maintenance across marketing systems (e.g., email, social media, website landing pages, and paid programs)
• Help translate target account lists, personas, and campaign goals into executable marketing tactics
• Monitor campaign performance and make recommendations for optimization based on engagement and conversion data
• Draft and adapt campaign content, including email, paid ad, and landing page copy aligned to campaign objectives
• Support development of campaign collateral and support assets (e.g., one-pagers, webinar follow-up materials, event assets, etc) using existing templates and brand guidelines
• Iterate on copy and assets based on performance insights and feedback
• Coordinate with Sales and Account Management to support campaign alignment, handoff, and follow-up
• Prepare and present internal teams with campaign context, timelines, and performance insights
• Support creation and organization of campaign assets, templates, and documentation
• Track and report on campaign performance, including target account engagement and reach, lead volume, conversion, and pipeline contribution
• Assist with maintaining dashboards and performance summaries
• Identify opportunities to improve campaign effectiveness and execution efficiency
• Performs other duties as needed.

Demand Generation Marketing Specialist

Account Manager

• Own and achieve an individual revenue quota while contributing to a shared team quota
• Develop and execute strategic account plans focused on expansion, retention, and long-term growth
• Build, manage, and forecast a qualified pipeline of expansion, upsell, and cross-sell opportunities
• Serve as the primary commercial and strategic point of contact for assigned accounts
• Build and maintain executive-level relationships within complex, multi-entity health systems
• Lead executive-level business reviews emphasizing outcomes, ROI, and future growth initiatives
• Identify and lead partnership expansion initiatives across service lines, locations, or programs
• Conduct regular onsite visits to deepen relationships and uncover growth opportunities
• Collaborate cross-functionally to scope solutions, align resources, and close growth opportunities
• Own contract renewals, expansions, amendments, and pricing discussions
• Ensure contractual compliance across invoicing, reporting, SLAs, and KPIs
• Provide accurate forecasting, pipeline management, and reporting through Salesforce
• Proactively identify and mitigate risks to retention and revenue
• Lead escalation and resolution of complex partner issues as they arise

Strategic Account Manager – Health Systems

Sales Director

Business Development Rep

• Build and refine named-account lists for hospitals, health systems, and crisis stabilization units
• Research stakeholders and organizational structures; identify decision makers and influencers
• Run hands-on outreach using ZoomInfo, LinkedIn Sales Navigator, HubSpot, Clari, and Groove across email, social, and phone
• Coordinate with Marketing to activate display ads and direct-response tactics
• Maintain clean data and contact hierarchies across CRM/Marketing Automation
• Conduct high-volume, high-quality outbound to secure discovery meetings
• Execute structured discovery to qualify needs, timing, fit, and next steps
• Log all activities, contacts, and opportunities
• Use Clari to track cadence coverage and early signals
• Coordinate with Sales Directors, Marketing, and EVP of Growth & Partnerships
• Contribute inputs for monthly meetings on effort, performance and market trends
• Support webinars, conferences, and target-market events