Array Behavioral Care

Marketing Manager

Array Behavioral Care

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $100,000 - $122,000 per year

About the role

  • Develop and refine Ideal Customer Profiles (ICPs) in partnership with sales, product marketing, and revenue operations to support effective targeting and segmentation strategies.
  • Plan and execute integrated, multi-channel lead generation and demand programs across email, paid media, social, content syndication, events, and outbound motions.
  • Support and execute account-based marketing (ABM) programs for priority segments and named accounts, aligning messaging, channels, and offers to buying committees.
  • Partner closely with sales to align marketing campaigns with outbound and account-based efforts, ensuring coordination on targeting, timing, and messaging.
  • Own campaign strategy, planning, execution, and optimization from concept through launch, reporting, and iteration.
  • Create and manage campaign content, including email copy, landing pages, ads, event promotions, social media posts, and related assets tailored to target audiences.
  • Provide clear guidance on audience segmentation, creative direction, channel mix, and calls to action (CTAs) to maximize engagement, conversion, and lead quality.
  • Partner with creative and design teams to ensure campaign visuals and messaging align with brand standards and strategic objectives.
  • Support competitive displacement and growth initiatives by translating competitive insights and value propositions into targeted campaigns and messaging.
  • Plan and execute webinars, virtual events, field events, and third-party conferences as part of integrated lead and pipeline generation strategies.
  • Coordinate pre-event promotion, live or on-site execution support, and post-event follow-up campaigns in collaboration with sales and marketing operations.
  • Monitor and analyze campaign performance across channels and funnel stages, using data to continuously optimize results and inform future strategy.
  • Partner with marketing operations to implement, test, and optimize marketing automation workflows, lead routing, and scoring processes.
  • Stay current on industry trends, marketing best practices, and emerging channels to continuously improve campaign effectiveness.
  • Perform other duties as needed.
  • Share campaign results, insights, and learnings with cross-functional stakeholders to support ongoing planning and optimization.

Requirements

  • A bachelor's degree in marketing, communications, or a related field
  • 5+ years of experience in B2B lead generation, growth marketing, or demand generation roles
  • Experience supporting or executing ICP-based targeting and account-based marketing (ABM) programs
  • Strong understanding of multi-channel campaign strategy and execution, including digital, outbound, and event-based marketing
  • Excellent writing skills with experience crafting content across multiple marketing channels
  • Ability to translate buyer needs, competitive insights, and performance data into compelling, results-driven campaigns
  • Strong project management skills with the ability to manage multiple campaigns and priorities simultaneously
  • Data-driven mindset with experience analyzing campaign performance and applying insights to optimization
  • Experience collaborating cross-functionally with sales, marketing operations, product marketing, and creative teams
Benefits
  • Medical, dental, and vision insurance
  • Employer paid life & long-term disability insurance
  • Additional voluntary benefits include short-term disability, voluntary employee, spousal and child life insurance, accident, critical illness, hospital, or confinement insurance
  • Flexible spending accounts (FSA) and health savings account (HSA) contributions
  • 15 days of accrued PTO annually
  • 8 paid holidays
  • 3 floating holidays
  • 401k
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B lead generationgrowth marketingdemand generationaccount-based marketing (ABM)multi-channel campaign strategymarketing automationcontent creationaudience segmentationcampaign performance analysisdata-driven optimization
Soft Skills
excellent writing skillsproject managementcross-functional collaborationcreative directioncommunicationstrategic thinkingtime managementadaptabilityproblem-solvinginsight sharing
Certifications
bachelor's degree in marketingbachelor's degree in communications