Demand Generation Marketing Specialist
Array Behavioral Care
full-time
Posted on:
Location Type: Remote
Location: Illinois • United States
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Salary
💰 $61,297 - $74,910 per year
About the role
- Support execution of ABM and demand generation campaigns aligned to defined audiences, accounts, and growth priorities
- Assist with campaign build, launch, and maintenance across marketing systems (e.g., email, social media, website landing pages, and paid programs)
- Help translate target account lists, personas, and campaign goals into executable marketing tactics
- Monitor campaign performance and make recommendations for optimization based on engagement and conversion data
- Draft and adapt campaign content, including email, paid ad, and landing page copy aligned to campaign objectives
- Support development of campaign collateral and support assets (e.g., one-pagers, webinar follow-up materials, event assets, etc) using existing templates and brand guidelines
- Iterate on copy and assets based on performance insights and feedback
- Coordinate with Sales and Account Management to support campaign alignment, handoff, and follow-up
- Prepare and present internal teams with campaign context, timelines, and performance insights
- Support creation and organization of campaign assets, templates, and documentation
- Track and report on campaign performance, including target account engagement and reach, lead volume, conversion, and pipeline contribution
- Assist with maintaining dashboards and performance summaries
- Identify opportunities to improve campaign effectiveness and execution efficiency
- Performs other duties as needed.
Requirements
- A bachelor’s degree in marketing, business, or a related field; or a combination of relevant experience and education.
- 3+ years proven experience in B2B marketing, demand generation, or account-based marketing.
- Experience supporting marketing campaigns in collaboration with Sales teams.
- Proficiency with marketing automation platforms and CRM systems.
- Strong organizational skills and ability to manage multiple campaigns concurrently.
- Comfortable working with data, metrics, and performance reporting.
- Experience in healthcare, SaaS, or complex B2B environments preferred.
- Experience with Hubspot, Salesforce, Zoominfo and other marketing tools/technologies.
- Strong attention to detail and follow-through.
- Clear written and verbal communication skills.
- Ability to work cross-functionally in a fast-paced environment.
- Analytical mindset with interest in campaign performance and optimization.
- Adaptable, execution-oriented, and collaborative.
Benefits
- Medical, dental, and vision insurance
- Employer paid life & long-term disability insurance
- Additional voluntary benefits include short-term disability, voluntary employee, spousal and child life insurance, accident, critical illness, hospital, or confinement insurance
- Flexible spending accounts (FSA) and health savings account (HSA) contributions
- 15 days of accrued PTO annually
- 8 paid holidays
- 3 floating holidays
- 401k
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingdemand generationaccount-based marketingcampaign performance monitoringcontent draftingcampaign optimizationdata analysisperformance reportingmarketing tactics executioncampaign collateral development
Soft Skills
organizational skillscommunication skillsattention to detailcollaborationadaptabilityexecution-orientedanalytical mindsetability to manage multiple campaignscross-functional teamworkfollow-through