Aroma-Zone

Senior CRM Project Manager

Aroma-Zone

full-time

Posted on:

Location Type: Office

Location: Aix-en-Provence • 🇫🇷 France

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Job Level

Senior

Tech Stack

Flux

About the role

  • Lead and optimize the CRM strategy and CRM revenue for France across omnichannel channels
  • Develop, orchestrate, and improve customer journeys (activation, retention, reactivation)
  • Execute and analyze campaigns and marketing automation (email, SMS, notifications, wallet, pop‑ins, etc.)
  • Leverage customer data, notably via a CDP, to personalize customer journeys
  • Introduce and apply AI solutions to enhance the relevance and performance of our campaigns and triggers
  • Implement and maintain performance analytics dashboards
  • Coordinate internal teams
  • Manage and upskill the CRM team
  • Serve as the CRM best-practices reference (segmentation/performance/AI/GDPR)

Requirements

  • Master’s degree (Bac+5) in Marketing, CRM, Digital, or Data (or equivalent)
  • Minimum 7–10 years of experience in omnichannel CRM, ideally in cosmetics
  • Strong expertise in campaign design and marketing automation: copywriting, design, planning, integration, and analysis
  • Excellent command of CRM, marketing automation and CDP tools (knowledge of Klaviyo and/or Segment is a plus)
  • Expertise in segmentation, data-driven marketing, KPIs, and A/B testing
  • Strong e-commerce and omnichannel mindset
  • Analytical skills, autonomy, rigor, and a strong focus on customer experience
  • Fluent English
Benefits
  • Dynamic and innovative work environment
  • Opportunities for professional development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRM strategycustomer journey developmentcampaign executionmarketing automationperformance analyticssegmentationdata-driven marketingA/B testingcopywritinge-commerce
Soft skills
analytical skillsautonomyrigorcustomer experience focusteam managementcoordinationleadership
Certifications
Master’s degree in MarketingMaster’s degree in CRMMaster’s degree in DigitalMaster’s degree in Data