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About the role
Key responsibilities & impact- Own and continuously evolve ARMRA’s performance creative strategy across acquisition channels.
- Build and optimize creative testing frameworks, hook-farm systems, and content production workflows.
- Develop scalable playbooks for concepting, UGC sourcing, scripting, editing, post-production, and creative QA.
- Drive creative innovation while maintaining alignment with ARMRA’s brand standards and scientific credibility.
- Develop channel-specific creative roadmaps across Meta, TikTok, YouTube, Google/P-Max, Display, Audio, and emerging platforms.
- Partner closely with Growth Marketing to improve creative performance, scale spend efficiently, and achieve CAC goals.
- Establish creative refresh strategies that reduce fatigue and maintain performance at scale.
- Define creative KPIs and success metrics, including thumb-stop rate, CTR, CVR, CAC, MER, and incremental ROAS.
- Analyze creative performance and translate insights into actionable testing plans and creative briefs.
- Lead creative experimentation initiatives, including incrementality testing, audience testing, and messaging validation.
- Leverage data to identify emerging opportunities and continuously improve performance.
- Partner with Brand, Product, Retention, Community, and Growth teams to align creative strategies with business priorities.
- Translate complex science-backed product benefits into compelling, consumer-friendly narratives that drive conversion.
- Support product launches, promotions, seasonal campaigns, and new customer acquisition initiatives.
- Lead and mentor creative talent, including designers, editors, creators, and external partners.
- Manage relationships with freelance creators, UGC talent, production partners, and agencies.
- Establish clear KPIs, workflows, and quality standards across all creative contributors.
- Foster a culture of accountability, creativity, experimentation, and continuous improvement.
- Own creative asset organization, reporting systems, and performance dashboards.
- Evaluate and implement new creative technologies, AI tools, and automation opportunities to improve speed and efficiency.
- Continuously refine creative operations to increase output quality, testing velocity, and team effectiveness.
Requirements
What you’ll need- 7–10+ years driving performance creative for a growth-stage DTC brand (ideally CPG, wellness, or beauty).
- Track record of scaling Meta/TikTok spend while maintaining or lowering CAC.
- Thrive on rapid iteration—you've turned "concept → live ad" in under 72 hours more times than you can count.
- Speak both creative and quant—comfortable dissecting ROAS tables, lift-study error bars, and pixel diagnostics.
- Proven people leader—experience hiring, coaching, and developing small in-house creative teams (designers, editors, producers) while also managing freelance and agency partners.
- Deep bench of UGC creators, editors, and motion designers you can tap day-one.
- Fluent in the tools: Ads Manager, TikTok Ads, GA4, Northbeam/Rockerbox, Premiere/Final Cut, Figma/Canva, Airtable, and automation platforms (Zapier, Make).
- Operate like an owner—proactive, deadline-obsessed, and comfortable in a fast-moving, ambiguity-heavy environment.
Benefits
Comp & perks- Health insurance
- 401(k) plan
- Paid time off
- Flexible work arrangements
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
creative strategycreative testing frameworksUGC sourcingscriptingeditingpost-productioncreative QAcreative KPIsincrementality testingaudience testing
Soft Skills
leadershipmentoringcollaborationcreativityaccountabilityproactivityadaptabilitycommunicationproblem-solvinganalytical thinking