Regional Marketing Manager

Armis

Regional Marketing Manager driving growth for Armis in cyber exposure management. Building and executing high-impact regional marketing programs aligned with sales and partnerships.

Posted 6/9/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $130,000 - $170,000 per yearWebsite

Tech Stack

Tools & technologies

CloudCyber SecurityIoT

About the role

Key responsibilities & impact

Develop and execute comprehensive regional marketing strategies that drive pipeline creation, expand existing accounts, and improve territory health.
Align regional programs with corporate campaigns, product priorities, and sales objectives.
Identify market trends and competitive dynamics within cybersecurity to continuously evolve and optimize field programs.
Execute integrated campaigns leveraging email, digital, LinkedIn, and ABX tactics.
Partner with content and digital teams to tailor messaging and assets for regional and partner-led engagement.
Drive 1:1 and 1:few Account-Based Experience (ABX) initiatives to deepen buying group engagement within strategic accounts.
Lead Armis-branded executive events, regional programs, partner co-marketing initiatives, and third-party industry conferences.
Deliver high-touch experiences (including executive roundtables and CISO-focused engagements) that strengthen relationships and generate demand.
Own end-to-end execution, ensuring seamless logistics, clear messaging, and measurable pipeline impact.
Partner with regional sales leaders to identify priority accounts and design account-based and territory-based marketing programs.
Collaborate with partner and alliance teams to develop joint initiatives that expand reach and accelerate co-sell opportunities with our partner ecosystem.
Build scalable, repeatable regional programs that support Armis’ cyber exposure management positioning across IT, OT, IoT, healthcare, and cloud environments.
Establish clear KPIs tied to pipeline creation, influence, and acceleration.
Track campaign and event performance, using data-driven insights to refine strategies and maximize ROI.
Manage regional marketing budgets responsibly, ensuring investment is aligned to pipeline impact.
Serve as the primary marketing liaison to the Americas Sales team, aligning on pipeline targets and regional priorities.

Requirements

What you’ll need

5+ years of experience in field marketing, regional marketing, or demand generation within B2B technology (cybersecurity preferred).
Proven ability to drive measurable pipeline impact through regional and partner marketing programs.
Strong understanding of enterprise sales cycles, ABM/ABX strategies, and executive engagement.
Experience working closely with sales leadership and cross-functional stakeholders.
Proficiency with marketing automation platforms (Marketo), Reporting (DOMO), CRM (Salesforce), and ABM tools (e.g., 6sense, LinkedIn Campaign Manager).
Strong analytical mindset with experience measuring pipeline influence and marketing ROI.
Exceptional project management and organizational skills.
Clear, confident communicator with a collaborative, solutions-oriented approach.

Benefits

Comp & perks

Comprehensive health benefits
Discretionary time off
Paid holidays including monthly me days
Inclusive and diverse workplace

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

field marketingregional marketingdemand generationABM strategiesABX strategiespipeline impact measurementcampaign performance trackingdata-driven insightsbudget managementKPI establishment

Soft Skills

project managementorganizational skillscommunicationcollaborationsolutions-oriented approachanalytical mindsetrelationship buildingexecutive engagementstakeholder managementstrategic thinking