Digital Marketing Director

Armed Services YMCA National Headquarters

Digital Marketing Director leading digital strategy at Armed Services YMCA. Focused on mission-driven campaigns, leveraging AI, and optimizing performance metrics.

Posted 5/8/2026full-timeRemote • 🇺🇸 United StatesLead💰 $92,000 - $116,000 per yearWebsite

About the role

Key responsibilities & impact

Lead and execute digital marketing strategy across social, email, web, and paid channels
Develop and optimize campaigns that drive awareness, engagement, and conversion
Leverage AI and emerging tools to increase efficiency, creativity, and performance
Analyze performance metrics and continuously refine campaigns based on data insights
Collaborate cross-functionally with fundraising, programs, and leadership teams
Manage external partners and/or internal resources as needed

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or related field AND 8+ years of progressive experience in digital marketing, growth marketing, or related field OR equivalent combination of education and experience
A minimum of 5 years of experience in nonprofit, mission-driven, or purpose-led organizations at least 2 years of which should be with a federated model
Demonstrated experience managing and optimizing digital campaigns across multiple channels (e.g., social media, email, paid media, SEO/SEM)
Experience using marketing analytics tools (e.g., Google Analytics, CRM platforms, marketing automation tools) to inform decision-making
Strong written and verbal communication skills
Ability to manage multiple projects and deadlines in a fast-paced environment

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketinggrowth marketingcampaign managementSEOSEMdata analysisperformance metricsemail marketingsocial media marketingpaid media

Soft Skills

communicationcollaborationproject managementtime managementleadership