Lifecycle Marketing, Customer Engagement Manager

Arlo Technologies, Inc.

Lifecycle Marketing & Customer Engagement Manager at Arlo shaping customer engagement through data-driven strategies. Optimizing lifecycle marketing across multiple channels for enhanced retention and growth.

Posted 5/9/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $110,000 - $140,000 per yearWebsite

About the role

Key responsibilities & impact

Own customer engagement strategy across the full lifecycle: onboarding, activation, ongoing engagement, renewal, and reactivation
Design and optimize multi-channel experiences across email, SMS, push, and in-app messaging to drive engagement and services adoption
Build and scale automated lifecycle journeys including welcome, onboarding, feature adoption, renewal reminders, and win-back programs
Partner with Subscription Growth and In-App teams to drive engagement that supports conversion, retention, and plan upgrades
Leverage behavioral and lifecycle data to build audience cohorts and deliver highly personalized, timely communications
Analyze large datasets to identify engagement opportunities, segment users, and inform lifecycle strategy to continuously improve the customer experience
Own reporting and performance tracking across email and in-app engagement channels, translating insights into actionable recommendations
Test and optimize messaging, cadence, and channel mix through experimentation and A/B testing
Collaborate with Product, Data, and Creative teams to ensure a cohesive, seamless, and insight-driven customer journey

Requirements

What you’ll need

5+ years of experience in lifecycle, CRM, customer engagement, or retention marketing
Experience in a subscription, SaaS, or recurring revenue business
Strong analytical skills with experience working with customer data to build cohorts and inform marketing strategy
Hands-on experience owning reporting and performance analysis across lifecycle channels (email, in-app, push, etc.)
Experience with marketing automation platforms like Klaviyo (or similar tools)
Proven understanding of customer engagement strategies, segmentation, and personalization
Excellent cross-functional collaboration and communication skills

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

customer engagement strategylifecycle marketingdata analysisA/B testingreporting and performance analysissegmentationpersonalizationmarketing automation

Soft Skills

analytical skillscross-functional collaborationcommunication skills