Senior Growth Marketing Manager
Arlo Technologies, Inc.
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteSalary
💰 $150,000 - $185,000 per year
Job Level
Senior
About the role
- The Growth Marketing team plays a critical role in accelerating business growth by driving high-quality customer acquisition.
- Optimizing conversion and deepening engagement through a services-first lens that spans the entire customer journey.
- Lead the development and execution of clear subscription-led product experience positioning.
- Turn one-time product buyers into loyal, long-term subscribers.
- Partner with cross-functional teams to develop data-backed campaigns across channels.
Requirements
- 5+ years of blended experience in growth, demand generation, brand and product marketing within a subscription-based environment.
- Proven success driving customer acquisition and retention.
- Bachelor’s degree in marketing or related fields. MBA a plus.
- Deep understanding of marketing metrics with the ability to translate insights into actionable growth strategies.
- Experience designing and interpreting A/B marketing campaign tests.
- Experience developing integrated campaigns that blend brand storytelling with measurable outcomes.
- Ability to collaborate with design agencies to develop compelling creative that delivers on brand promise.
- Strong communication skills and presentation abilities with the ability to influence cross-functional teams and stakeholders.
- Comfortable working in a fast-paced environment that values curiosity and continuous improvement.
- Passionate about technology that empowers people to feel secure, connected, and in control of their surroundings.
Benefits
- We're committed to inclusivity and selecting the strongest candidate—no matter their background.
- We're happy to support growth in areas essential to the role.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
growth marketingdemand generationbrand marketingproduct marketingcustomer acquisitioncustomer retentionA/B testingintegrated campaignsmarketing metricsdata-backed campaigns
Soft skills
communication skillspresentation abilitiescollaborationinfluencingcuriositycontinuous improvement
Certifications
Bachelor's degree in marketingMBA